Do you suppose a pharmaceutical giant can wantonly release a deadly virus just to trigger sales of their vaccine? One of my 6 lessons from ‘Corona’. Here are three of 6 lessons from ‘Corona’ that I gleaned this year. I’ll share the other three next Thursday. Lesson 1: “Corona ilikuja tuache maringo” I stole this
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You wouldn’t be Kenyan enough if you did not fight tooth and nail through December. What now with the new school calendar? Will Kenyans’ incomprehensible December spending (I mean, buying) spree, be different this time? Will the change in the school calendar affect spending? Actually, I’m not so sure about spending being affected by the
“Corona, after all, is no longer “imported” but “locally produced”. ‘Because of Corona is therefore a hard sell If you’re thinking it, they’ll ask it. So instead of wishing it away, or resigning to fate, address it instead. Think of an appropriate response, dwell on it, experiment with it, iterating it to perfection with every
“I want a salary increment because my personal expenses have increased.” Good luck with that. I mean, why should they buy? “Why should they buy?” This is the question every seller should ask themselves. “Why should they agree to (buy) my proposal for sponsorship?” “Why should my students buy (learn from me), their teacher?” That’s
Of hunger the Good Book says, “A labourer’s appetite works for him, his hunger drives him on.” Most sellers stop at appetite. But it’s hunger that boosts sales “What do you think of this?” I was asked.. This, was the buzz of activity outside the National Transport and Safety Authority (NTSA) offices in Upper hill.
How do you sell yourself after job loss? After all, “The only thing you got in this world is what you can sell; and the funny thing is that you are a salesman and you don’t even know it.” The air is pungent with job losses. Two million as at November, reported the Business
Prospecting frees you of the misleading notion that,“Watakuja tu”. (Fret not. They’ll come) Here are 3 reasons why you should prospect Let me state the obvious today. Because, again and again, as obvious as it is, it is disturbing how rarely it happens. Sometimes, it makes me think that if breathing was not a reflex
Sell with stories. Watching the movie tends to kill your expectations after reading the gripping novel. Now you know why. To begin with, facts tell, stories sell. Also, facts appeal to logic; stories, emotion. Facts keep us going because they trigger the emotion, that initially moved us, when it wanes. Expert sellers fuse both into
Conflicting buyer and seller needs can be subtle. Buyers are a tricky lot; they may echo a problem collectively but have idiosyncratic pain points. When it’s one thing they need and are struggling with, it doesn’t matter that it’s 3% of your product, it only matters that it’s 97% of their problem. Buyers don’t
Your business that is ‘customer-led’ through intermediaries, must gain control of that process, monitoring it as it unfolds. This way you ‘own’ your customers Who ‘owns’ your customers? If you think you do, good for you. Still, read on to confirm so. Today’s piece targets businesses that say they are customer driven (customer-centric, customer-led etc.),