Sales Articles

This is why you should practice empathy when selling

“I’ve just had an accident, and…,” the client nonchalantly starts to explain to his insurance company. Suddenly, he is interrupted with a sincere and heartfelt, “Are you OK?” by the representative who answered the call. The client’s eyes light up; a smile cracks his hitherto sullen face; his face brightens and suddenly there’s warmth in

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When a product is launched you must still sell it

When a product is launched, it must still be sold. Salespeople that look to the launch as a salesperson are quickly disappointed by the dismal results they get. Product launches are a marketing, not sales tool. Yes there’s a yawning difference between marketing and sales. Marketing, usually remotely, creates awareness to attract; selling personally engages

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Answer a question with a question and close faster

A good sales person will answer a question with a question. For example, completely out of the blue, the buyer says, “Can you give us a discount?” The seasoned seller curiously but firmly asks, “Why?” Here’s another non-sales example: “Should we hold the Parents Day in the afternoon or morning?” the principal asks the School’s

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If you sell, here’s why you should google yourself

Have you googled yourself lately? What activity did you find? Would it affect how a buyer thinks of you? If you have never searched yourself online, please do so now. As we’ve shared here before, if the buyer doesn’t buy you, they won’t the product you are selling. This is why you should google yourself

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4 whys in sales that you should answer to close faster

“Which theme do you want for your new website?” the techie asks his client. He responds: “Why do you ask?” The techie says: “Well besides personal preference, themes can also determine attraction to a site. For example, here let me show you…” After the demonstration the client’s eyes light up with revelation. “Ahh, I see…”

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3 easy steps to set and hit sales your goals

If you are slowing down or stagnated in your sales, you likely don’t have goals. Yes, yes, I know. You’ve heard about the importance of goal setting a million times before. But are you doing it? That you are hearing it for the nth time does not make it tired, it makes it true. If

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Sales kickoff 2023: What’s your plan for this?

2023 is here. As a business what’s your plan? Sales kickoffs are a proven way to, well, kick off your sales with a bang, organization-wide,. Sales Kickoffs are also called Sales Summits or Sales Conferences. A Sales Kickoff is an annually held, premier, must-attend, organizational event; even the CEO and his executive team are present.

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Bye bye 2022. 2023 here we come

2022 will be over in another 10 days. Bye bye 2022. Sales Pitch! takes a break till 2023 and leaves you with these parting shots. Will our Christmas tradition as Kenyans be maintained this year? Will yours? Find out here. Indeed, are you Kenyan enough? Read: Bye-bye 2023. Out with the old, in with the

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