Sales Articles

Don’t overthink it! You sell in your social interactions

Don’t overthink it. At the end of the day, selling is a basic human interaction. You are selling as you go about your social interactions online and offline. It is the imagination that it’s not, that magnifies a molehill into a mountain in your mind; it’s the unnecessary painstaking analysis that freezes you in a

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Open letter to seller wanting to be sales manager

RE: Salesperson wanting to be sales manager Dear Salesman, So you want that sales manager’s job because, “He doesn’t have to sell”, or, because, “He earns a much bigger salary”; well, read this. Sales management calls for different qualities from selling. Take resilience and selflessness. Salesperson why do you want to become a sales manager?

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This is why you should practice empathy when selling

“I’ve just had an accident, and…,” the client nonchalantly starts to explain to his insurance company. Suddenly, he is interrupted with a sincere and heartfelt, “Are you OK?” by the representative who answered the call. The client’s eyes light up; a smile cracks his hitherto sullen face; his face brightens and suddenly there’s warmth in

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When a product is launched you must still sell it

When a product is launched, it must still be sold. Salespeople that look to the launch as a salesperson are quickly disappointed by the dismal results they get. Product launches are a marketing, not sales tool. Yes there’s a yawning difference between marketing and sales. Marketing, usually remotely, creates awareness to attract; selling personally engages

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Answer a question with a question and close faster

A good sales person will answer a question with a question. For example, completely out of the blue, the buyer says, “Can you give us a discount?” The seasoned seller curiously but firmly asks, “Why?” Here’s another non-sales example: “Should we hold the Parents Day in the afternoon or morning?” the principal asks the School’s

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If you sell, here’s why you should google yourself

Have you googled yourself lately? What activity did you find? Would it affect how a buyer thinks of you? If you have never searched yourself online, please do so now. As we’ve shared here before, if the buyer doesn’t buy you, they won’t the product you are selling. This is why you should google yourself

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4 whys in sales that you should answer to close faster

“Which theme do you want for your new website?” the techie asks his client. He responds: “Why do you ask?” The techie says: “Well besides personal preference, themes can also determine attraction to a site. For example, here let me show you…” After the demonstration the client’s eyes light up with revelation. “Ahh, I see…”

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