Archive for Tag: #Whatcausesfocusproblems

Focus on the buyer’s purchase solution, not your product problems

“Sorry, Sir. You’re unable to cash this cheque over the counter, as it’s not opened,” the cashier at my bank explained. I cursed under my breath. I knew this! What a silly and, about to be, costly mistake in terms of time wasted looking for the other signatories and queuing afresh, I had made! In

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