“Forget job titles. There is no sales. There is no service. Choose wisely. There is only profitable service.” “Which is superior? Sales or Service?” I get asked this question, or a variant of it, a lot. It’s also a never-ending debate between field sales people and office staff (commonly referred to as customer service, technical
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Style is also personality dependent. For instance, does the buyer interrupt a lot? And if so, it is your responsibility to remember where the conversation veered off. Adapt to the buyer. One more advantage of taking notes as he speaks. Selling is about as close a human interaction can come to, as a romantic relationship.
how do I make the customer give me priority, Is it ok to use social media to communicate with client, which is best way to communicate with client, Why are some customers so difficult to understand
It is the seller’s job to remove the jagged edges in communication, creating a warmer relationship with the buyer and making the sale easier. Communication is a complicated thing. Even when you correctly hear what the other person said, it may not be what they meant. When a customer asks for a drill, the obvious
Make the sale about the buyer, not you. It’s never about you anyway.... Once the buyer feels understood, proceed to show him why what he wants is not feasible
“Build bridges instead of walls. Bridges rhyme with the fluidity of human interaction; walls, don’t” Unfortunately, in the process of human interaction (selling),we build walls instead of bridges. Sometimes because we are human; sometimes because we are inexperienced and, sometimes, though regrettably, because we are indifferent. This article is not for the indifferent; depleting sales
Fighting to be in a scoring position will mean letting go of sales sometimes. Which is fine if that was the only way to assist the buyer get what he needs. “Always fight to be in a scoring position.” So, a Director of Business Development reader friend of mine used to tell the players of
“When I first heard about the cloud, I thought the information was held somewhere in the skies.” I was told this by the CEO of a thriving I.T solutions firm. If you know what ‘the cloud’ in computer terminology means, you must be laughing. Don’t! That’s how you lose sales. By assuming buyers know, and
How to eliminate jargon when selling, jargon, Relationships, Simplicity, Simplicity is the ultimate sophistication
Communication breakdown, Human Interaction, Relationship Building
Sellers out to offer solutions, accept that their product has limitations but will not stop at seeking a solution for the prospect. Your product has limitations; it is not a panacea to all the client’s needs. This is a pill most salespeople struggle to swallow. It does not help matters when selling is seen as
Love what you hate. Instead of complaining that the walk-in client only wanted a quote and won’t buy, invite him on a tour of the showroom as the quote is prepared. I drove though three successive fuel stations seeking air for my tires and received three successive, “haifanyi” (the pressure pump isn’t working), and, therefore,
giving quotes is frustrating, Love hate relationship, yin and yang
Human Interaction, Listening, Managing Sales Process, Relationship Building