Archive for Category: Pitching/Presenting

Selling Taboos to Drop for Easy, Faster Climb

There’s nothing sweeter than the sound of one’s own name. Remembering the name after a long and dry spell in communication yields a warm, “Wow! You still remember my name?” There are several taboos to avoid in selling but start with these three and see the positive effect Remembering Names Progressive sellers cannot afford the

Read More

For successful selling, compare and contrast your product

She had been attracted to both phones but wants help in deciding why she should take one over the other, and the seller’s inability to demonstrate similarities and differences between the two is not helping. Flashback! Remember exam questions in school which would start with “compare and contrast…”? Well, we are back at the two:

Read More

To get his attention, make the opening about buyer

Make opening about the buyer. Include these three qualities: brevity, succinctness, and being gripping. Remember the objective is to engage… “Boss. Hiyo wiper yako ikipiga, itaharibu kioo” Told to me by a hawker, this is the most gripping opening of any sale I’ve heard. In only seven words he had my full attention. He did

Read More

Don’t Berate Yourself –It Takes Practise To Bake Your Pitch To Perfection

The trick is to shorten your learning curve by making the duration to perfection a factor of frequency more than a factor of time. Pitch as many times as humanly possible, improving with each successive attempt based on progressive lessons learnt. An account winning pitch takes time to bake. As with every new skill, even

Read More

Use PowerPoint as a visual aid, and not to kill your presentation

“I came hoping to get some relief of my ulcer but listening to him only stressed the ulcer the more.” This is because in his presentation, the doctor had used PowerPoint as a verbal crutch not a visual aid. Use PowerPoint as a Visual Aid If it’s been said once it’s been said a million

Read More

Five Steps To Delivering A Successful Presentation

Over the years, as a firm we have sieved Delivering A Successful Presentation into five tips; representation, repertoire, research, rehearsal and repetition. In 1996, I was a life insurance agent and had just landed my biggest prospect to date. I was now in his office, this chief engineer of a multinational firm.After the flawless presentation

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.