Spread your prospecting efforts, like a COVID-19

Spread your prospecting efforts. The internet allows sellers, selling sandals or owning a shoe shop, to affordably cast their nets wide, and spread like a pandemic.

To begin with, there’s business bloom to be found in this pandemic gloom.

Yup! This is what those that have migrated online are finding and mining. And that those that haven’t should quit dithering and start discovering.

Next, “Jikaze ndugu.  Shida haikupandwa kwako” is a Kiswahili proverb.  So what? Well, it encourages you to persist in resolving your problems because, and this second part is most illuminating, problems are planted on you. You can get them, I can get them. Everyone has problems.

So? Therefore, your prospects (potential buyers) problems, haven’t vanished with the pandemic. The prospects are more eagerly looking for solutions, that you likely have. That is profound; please reread it. But, limited by the pandemic, online is their point of search.  As such, the pandemic may have spelt doom to the traditional way of prospecting, but spells boom for those that have adapted to the new normal and migrated online.

Spread your prospecting efforts for bloom in this gloom

Specifically, they have discovered that being online turns prospecting on its head. Prospecting (identifying suitable persons to buy your product or service) is the cornerstone of successful selling.  But, this pesky virus has limited traditional forms of prospecting which largely depended on in person engagements, and was largely localized.

Interestingly, as if to redeem itself from the untold havoc it has wreaked, the virus has also turned prospecting on its ear, by revealing hitherto prospecting opportunities that were right beneath our noses.

Spread your prospecting efforts

I’m referring here to the reach being online presents. Suddenly, thanks to the virus pushing businesses online, prospecting is not limited to the town you are in. Assuming you are in Nairobi, suddenly Mombasa and Isiolo are fair game. It gets sweeter still: Lusaka, Abuja, Dublin and Lahore are equally within reach. In our webinars we were pleasantly surprised to have participants from India and Zimbabwe, for instance. It is instructive that these were prospects that we hitherto had no contact with. How did they know about us? Via LinkedIn one said; the other saw a flier; neither of them got the information directly from us.

Even CEOs advocate it

Prospecting in the digital space, reminds me of two (Kenyan) Chief Executive Officers whom I once heard echo each other but at different settings. One ran an airline and the other a fintech company. The CEO of the airline quipped in an interview: “We get excited about East Africa with its population of (then) only 100 million. West Africa has multiple times more and is where we are casting our nets.” The other one, at a talk I attended: “We get excited that Safaricom has, what, 30 million subscribers. We ventured into Indonesia and found a market of 124 million people desperately needing our solution.”

The internet allows sellers, selling sandals, owning a sandal shop, or manufacturing sandals, to affordably cast their nets wide, and spread like a pandemic. And they do so by driving traffic to their websites through optimizing their websites and being active on platforms like YouTube, Instagram,, Twitter and Facebook.

“Jikaze ndugu. Shida haikupandwa kwako.”


Check out our short courses and other services here. Or, if you would like to have your sales team sell more, we can help. In order for us to do so we propose a free consultation meeting or a call. If in agreement, please complete the form below and we will get in touch after receiving your details, none of which will be public. Thank you.

Views – 575

About Author

Related posts

Here’s how to align your sales lead conversion rate, with reality

“I need a salesperson that can sell. I generate leads for my team but their conversion is poor. Out of 100 leads they have converted only 3. I need a more exciting dashboard to look at. It also costs getting and converting each of these leads. That’s why I need a salesperson that can sell.

Read More

Even in this Gen Z led world, use cold calling shamelessly. Here’s how

Is cold calling dead? The short, surprising answer to most sales people, is no. Does cold calling work? Oh, yes. This is the cold truth. Cold calling is alive and kicking; hale and hearty. And it is ruthlessly efficient. But first, what is cold calling? Cold calling involves sales people reaching out to potential customers

Read More

Tips and strategies to easily prospect on LinkedIn

When prospecting on LinkedIn, remain engaging not (I dare say, never) salesy. To easily prospect on LinkedIn calls for a strategic approach, consistent effort, and genuine engagement. Prospecting is the cornerstone of successful selling; it is the most important step in the sales cycle. Prospecting is the never-ending quest for potential buyers of what you

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.