Sell experience at exhibition stands to capture the imagination and maximize returns Your grand stand at the exhibition is not meant for grand standing. Exhibition stands are an investment from which a return is expected. Tragically, many institutions short change themselves by assuming that the stand is an extension of their shop floor or branch
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Gossip sells. Possibly this is the reason why some sellers assume it’ll work for them. What they forget is that gossip sells in ‘hiding’ and where there is no ownership-not out in the open. Pitching to a buyer by rubbishing another is counterproductive. If we cut to the chase, it’s basic gossip. It manifests itself
Defaulting into start-up mode when required to, is not something you do for the company, but for yourself. Businesses evolve. Sometimes they go through a rough patch and the angry CEO blatantly exposes the thorns and not the roses. “The industry is going through a difficult time. And, as you can see, if this downward
3 lessons in selling from matatu!? You must think I’ve lost it, huh? What lessons can one possibly learn from the manic matatu crew?! Well, here’s three. 1: There is always a way Somehow, the matatu driver will always find a way forward. He will overlap, use the wrong lane to get on to another
Employees are not hugely motivated by their employer’s reasons for change. Leadership must therefore learn how to win the hearts and minds of their staff, i.e. sell to them How to sell change in an organization The greatest stumbling block to transforming an organization’s culture is this: first, it’s not seen as a sale which
Make the sale about the buyer, not you. It’s never about you anyway.... Once the buyer feels understood, proceed to show him why what he wants is not feasible
Why did we buy Jadudi’s sale? For those coming in late, Emmanuel Jadudi is a 3rd year University student who appealed for funds to remove a recurring cancerous brain tumor. He sent his appeal via Instagram to (Saturday Nation) columnist Jackson Biko, who in turn, via his award winning blog, reached out to Kenyans who
Alan Barnes, award wining blog, Biko, Crowd funding, Gerry Loughran, Goliath, Jadudi, Katie Cutler, Marketing, MPesa, Red Cross, Safaricom, Westgate
Don’t be took quick to take the bait. Await the revelation not the situation. The latching-on-to-bait approach limits the seller and irritates the buyer. The sale is impeded because the connection is broken. There was a time when sellers were encouraged to listen keenly to a buyer with the sole intention of listening for a
“Price is objective; value is subjective. Success in selling lays in marrying the two” “How much?” Crunch time in selling and sheer agony for many sellers. Is there a perfect way to deal with this objection? Unless you’re the sole vendor of the must have product (electricity, KPLC, for instance), no there isn’t. Price can
“How can I get out of my comfort zone in sales?” Enlarge your vision. If your mind can’t handle the figure, your pocket most certainly won’t A one million shilling sale. Does that intimidate you? What about 10 million shillings in sales? Maybe 100million shillings? Intimidated yet? Are you getting out of your comfort zone?