Selling is emotional and only the seller can take the buyer on that emotional journey. Selling products versus selling services. What’s the difference? Of course it’s not black and white especially when human interaction manifests. Still, selling the two calls for similar principles, but different techniques. Products are wares which are tangible. Like the loaf
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You lose the sale when you don’t see things from the buyer’s perspective; not only are you not on the same page, you are reading different books. Help the buyer ‘see’ it. Paint a picture from his perspective. Simplify the sale. Take the fellow effortlessly selling water storage tanks. He does not stop at, “This
Acknowledge, stoop to conquer and engage, for juicy dividends Whether you are in direct selling or not, there are several non-selling actions you make, or don’t, that get, or lose, you the sale. These go beyond the seasonal and traditional marketing merchandise and birthday/anniversary gifts. Here are three such. Acknowledgement The most fundamental need for
CEO’s are not Sales Managers and vice versa. Company profits are not sales commissions. A business is not a sales team and fraud has no place in either. Welcome to the Wells Fargo (Bank) scandal. When you run a business the way you would a sales team, the results cannot be good. Throw ethics out
What struck me most is their flexibility and perseverance. How con men have possibly realized the successes with the more common texts were diminishing, and had therefore upped their pitch to calling. You really must admire the tenacity of a con artist. Last month I got a call from a gentleman who professionally identified himself
Disrupted banks, media, and businesses have to sell to customer benefits not the businesses features. This calls, not for a transformation, but evolution of business. After all, “Innovation is not just another app”, so Prof. Patrick Njoroge, CBK Governor, reminded banks To begin with, customers don’t buy the features of your product. Customers buy the
Despite sellers being largely (almost solely) to blame for the mistrust of salespeople, ironically it is still sellers who can mend it. After all, every product or service must be sold. Get over the buyer’s caution. It’s not personal. But still, take it personally. Confused? Read on. To begin with, the first reaction by the
One research showed that life insurance agents that were optimists sold 37 per cent more insurance in their first two years than did pessimists. Optimism: hopefulness and confidence about the future or the successful outcome of something. Optimism is not idle banter for a salesperson; neither is it feel good talk by a motivational speaker.
Driven by the desire to make a quick sale, it is easy to lose sight of what business you are in and who feeds it. It is amazing the sales lessons you can glean from simple, common experiences. Two happened to me which have inspired this article. One early morning, sixteen years ago, in a
Are Kenyan banks too big to fail? The digital migration tsunami announced its impending media disruption a whole decade in advance. It is instructive that half a century old giant Kenyan media houses tuned into denial mode. Are Kenyan banks too big to fail? Why? That’s what some financial institutions were deemed to be at