Sales Articles

When budgets run thin, think like a start-up business and grow your career

Defaulting into start-up mode when required to, is not something you do for the company, but for yourself. Businesses evolve. Sometimes they go through a rough patch and the angry CEO blatantly exposes the thorns and not the roses. “The industry is going through a difficult time. And, as you can see, if this downward

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3 lessons in selling from matatu crew

3 lessons in selling from matatu!? You must think I’ve lost it, huh? What lessons can one possibly learn from the manic matatu crew?! Well, here’s three. 1: There is always a way Somehow, the matatu driver will always find a way forward. He will overlap, use the wrong lane to get on to another

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To transform their organizations CEOs must sell

Employees are not hugely motivated by their employer’s reasons for change. Leadership must therefore learn how to win the hearts and minds of their staff, i.e. sell to them How to sell change in an organization The greatest stumbling block to transforming an organization’s culture is this: first, it’s not seen as a sale which

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What Jadudi’s Sh6m fundraiser teaches about successful selling

Why did we buy Jadudi’s sale? For those coming in late, Emmanuel Jadudi is a 3rd year University student who appealed for funds to remove a recurring cancerous brain tumor. He sent his appeal via Instagram to (Saturday Nation) columnist Jackson Biko, who in turn, via his award winning blog, reached out to Kenyans who

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How to handle the price objection without compromising the sale

“Price is objective; value is subjective. Success in selling lays in marrying the two” “How much?” Crunch time in selling and sheer agony for many sellers. Is there a perfect way to deal with this objection? Unless you’re the sole vendor of the must have product (electricity, KPLC, for instance), no there isn’t. Price can

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Get out of your comfort zone and thrive

“How can I get out of my comfort zone in sales?” Enlarge your vision. If your mind can’t handle the figure, your pocket most certainly won’t A one million shilling sale. Does that intimidate you? What about 10 million shillings in sales? Maybe 100million shillings? Intimidated yet? Are you getting out of your comfort zone?

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Build bridges instead of walls to be a better salesman

“Build bridges instead of walls. Bridges rhyme with the fluidity of human interaction; walls, don’t” Unfortunately, in the process of human interaction (selling),we build walls instead of bridges. Sometimes because we are human; sometimes because we are inexperienced and, sometimes, though regrettably, because we are indifferent. This article is not for the indifferent; depleting sales

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