It’s not easy ‘speaking in English’, especially for an expert (and every seller is one). And yet, the fact that your larger audience is almost always lay, the importance of doing so cannot be gainsaid. Obfuscation. Chicanery. Subterfuge. Experts say these are the ingredients of successful politics; flummoxing the audience to leave them nonplussed. Unfortunately,
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Don’t hold your breath for long, hoping to lean on “marketing took up my time” as a reason for explaining the shortfall in numbers. No one will buy it. Here are organizational aspects that may impede the sale. Titles Your title is meant to portray what your employer wants to project of himself through
You were lied to. The 7Ps of marketing, for which product and price are a part of, aren’t. They are also the 7Ps of finance, of administration of human resources, of ICT, of operations, and even, of sales. They are the 7Ps of business. As a reminder they are product, price, place (distribution), promotion (marketing),
questions to ask prospects, Tricks in negotiating
Believing in Product/Service, Negotiations, Pitching/Presenting
Repeating the tag line of your (outsourcing company) company verbatim, ‘Do what you like, and let us handle the rest’ only serves to force the buyer to think how it applies to him and lengthens the sale that much more. To accelerate the sale, be practical about how your product solves the buyer’s problem. Regular
Inflict buyer with his pain. There was an insurance agent who used to sell with a miniature coffin, which, as part of his sales pitch, he would point at and crudely tell the buyer, “When you are in here, your family will be suffering in poverty…” “Mtawapelekea nini?” the hawker asked, and we burst out
Asking Self-Interrogation Questions like Why am I selling this?, So what? and, Why Should they buy?…Answer these three questions before you pitch and you will significantly increase your chances of closing ‘The problem with schooling is that we are taught to answer questions- not ask them.’ I once read this somewhere. And yet the Bible
Demonstration makes presentation easier for the seller. Equally, the more the buyer’s senses the demonstration interacts with, the higher the chances of making the sale, as the connection created is magnetic. (That’s why fries are so addictive.) A demonstration is not the sale. It’s merely a presentation. An effective one I’ll admit, but a presentation
Demos, Effective presentations, Selling to the Senses
Demonstrations (Demos), Features vs Benefits, Objections, Pitching/Presenting
1+1=2 is scientific. When selling, the answer depends on how the question is perceived. As such it could be an is equal to sign, or the number eleven, or two ones, or… Selling is not a science. This is what sellers that are scientists (app developers, crop consultants, engineers, IT experts, even accountants) quickly and
On the surface these look like genuine reasons to buy; but they are no different than being invited to buy a shirt because “it will cover your nakedness”. Why do buyers really buy your product or service? Chew on that; we’ll come back to it. In my classes, whenever I ask the question, “Why
Yeah…Go ahead and connect with me on LinkedIn and pitch me a few seconds later, about this crazy offer on land or shoes or investment you have. When you do so, I don’t think you are being efficient. You are merely magnifying your inefficiency in prospecting. “The first rule of technology used in a business,”