“I’m stuck on conversion from prospects into sales thus doing badly on my targets.” I was asked this question in a webinar I was hosted on and want to address it here today. Why you struggle to convert prospects into customers. Depending on the context, there are, of course, many reasons why you are struggling
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How do you make your decisions in sales? Reactive or thoughtful? Impulsive or informed? Decision-making in sales can be the difference between success and frustration. This applies to business owners, sales managers and sales people alike. If you do not measure your sales efforts, you will tend to be reactive and impulsive. Assessing opportunity cost
To sell successfully, take care of demand, supply will follow. The most successful business owners and sales people don’t just push products—they create demand, and therefore, sales, in ways others never imagined. These 3 sales and business success stories showcase real-life examples how. From manufacturing demand before a product even existed to turning a cattle
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Optimize your prospecting efforts. Instead of looking for prospects, go to where they are. Today we look at sales prospecting made simple. This is especially important, if you are in B2C selling. For example, if you are selling lubricants for boda bodas then riders are your prospects (potential buyers). Now, you can choose to sell
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The most effective way to overcome rejection in sales is to increase your prospects. Continual prospecting dampens the sting of rejection. Rejection stings the most when you are running on empty because you are desperate. Prospecting dampens rejection. When you have only a prospect or two to engage with, and one or -worse- both, respond
You’re not your product’s customer. Quite likely, you’re not the target market for what you’re selling. Just because you cannot afford the 40,000 shs per tot brandy does not mean you cannot sell it. Conversely, “I cannot develop houses for sale on a twelfth of an acre (or mabati structures). I cannot live in such
“Dear Business Owner, are you losing sales because your shop floor staff has limited product knowledge?” If you are selling smartphones like a Safaricom shop, outdoors gear, Decathlon, or, fine wine, like a hotel, your shop floor staff (aka as store sales staff) are your foot soldiers, your first points of contact with walk-in customers—the
Forget closing. The way you present can either get or lose you the sale. This is especially critical when selling remotely or offering a product that the customer perceives as a commodity. Your ability to differentiate yourself comes down to how you present, engage, and create an experience for your prospect. That’s the importance of
How can you confidently believe in your product when it seems to fall short compared to the competition’s? Well, by noting the operational word in that concern: seems. Meaning, the key lies in shifting your perspective from perceived flaws. This article shows you how to address your product’s flaws. Why? Because, what you see as
From abductions, extrajudicial killings, unleashing destructive ‘Goon Z’ to criminalize peaceful Gen Z protests, and launching fake projects, to, now, playing Tom trying to nab Jerry with iron-fisted attempts at suppression of speech, and playing the tribal card. Get on the program; smell the coffee; the djinn is out of the bottle. You cannot put
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