Sales Articles

Here’s how to align your sales lead conversion rate, with reality

“I need a salesperson that can sell. I generate leads for my team but their conversion is poor. Out of 100 leads they have converted only 3. I need a more exciting dashboard to look at. It also costs getting and converting each of these leads. That’s why I need a salesperson that can sell.

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How matching your client’s energy levels can make or break a sale

‘Oti’ was on a roll. He had closed all three sales that morning. Naturally of high energy and speed you can therefore imagine how pumped he was as he engaged the fourth one that afternoon. I, his sales manager, watched as he pitched at what he later described as “speaking at 160kph”. His prospect, a

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How your speed of responsiveness can get, or lose you, sales.

If you are of a certain age, you are familiar with the song, Living Next Door to Alice by Smokie. For the uninitiated, the chorus explains the song: “Twenty-four years just waitin’ for a chance, to tell her how I feel and maybe get a second glance, now I’ve gotta get used to not living

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Quit limiting your success by selling just one product. Here’s how.

Why do you settle on selling only one product? Unlock your sales potential and maximize your sales. Why do you sell only one product? Sell more than one. As you think through that, (as you tafakari hayo), see what these 5 smart salespeople are doing different. Then expand your sales game. The informal seller’s approach:

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Of iron-fisted leadership and employees frustrating customer experience

Are you losing sales because of how you treat your employees? This is the Customer Service Week 2024 theme – elevate employee experience for customer experience success. Employee experience is customer experience. For example, If institutions, like employers, civic bodies and the Judiciary were employees, is the Executive iron-fistedly dragging them kicking and screaming into

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Jimi Wanjigi, odious debt and 3 ways how to sell slow moving products

Some products take longer to sell than others. They have a long sales cycle. Understand yours and work on mitigating this inevitability. Today, we look at some of the ways how to sell slow movingproducts. But first, why the discrepancy in the length of sales cycle? Typically, it’s because of the emotional investment the purchase

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Of ODM in -and not in- govt., and your customers not  believing you

Does your customer believe you? If your customer is struggling to understand you, he doesn’t believe you. Take the ODM party and its case of muddled messaging over joining the broad (Mercy Tarus calls it, fraud) based government. Have you noticed how hard-pressed the ODM party is, to explain themselves? “Are you still in the

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