Dear Salesperson, the customer isn’t buying your product. He is buying the version of himself after using it. Sell that. He is not buying a car; he is buying status, convenience, and the feeling of having “arrived”. She is not buying a plot; she is buying peace of mind, stability, and a place to call
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“Why should we renovate the dispensary? Because it’s across the road from us? I can’t believe you’re even asking! It’s a public facility. We pay taxes. If the government fails to use them properly, that’s not our problem. Selling social impact is not our business.” That was the response from the management of a milk
#examplesofsocialimpact, #pillarsofsocialselling, #sellinbusinesslanguagemeaning, #typesofsellinbusinesslanguage
Start, boss. Just start. This January, master the art of the start. Forget the brittle vows and ghosted gym memberships—the graveyard of New Year’s resolutions is proof that a wish is not a start. Successful selling is a religious repetition of habits. None of these habits will see the light of day if you do
The countdown to the countdown is already on. We are counting days to the end of 2025 and soon shall be doing so to shouting, “Happy New Year!” As we say bye bye to 2025, here are top 10 articles in Sales Pitch as voted by your readership. 1. Motivation is Overrated- Say Bye Bye
Avoid feature and benefits dumping. Speak only of the feature that addresses the buyer’s pain. Ignore the rest. Your soil health analytics has several features including a dashboard, chemical, physical, and biological diagnostics that map nutrient levels, biological activity, and crop-specific needs. Impressive. But. If the farmer is worried about declining yields due to poor
Do you honestly believe the government when they insist that they will not be sharing your data in the US–Kenya Health deal? Because if you’re trying to understand how not to sell anything, this is a textbook case. This government excels at good intentions — sincere promises, grand visions — but without credibility or action
#guidetoselling, #kjsearesults, #kpsearesults, #Safarcomsharessale, #salessuccessnuggets; #NationalInfrastructureFund, #uskenyahealthdeal
Every once in a while, a statistic doesn’t just catch your attention—it slaps you awake. And reminds you of what customers want. Like this one shared by a customer: “When a farmer invests USD 16,000 in our soil testing, he unlocks savings of USD 100,000—simply by using less, but better-targeted, fertilizer.” Read that again. Sixteen
#basicneedsofcustomers, #knowhatcustomerswantbeforetheydo, #maincustomerneeds, #whatcustomersreallywantexamples
When the customer says: “Let me talk to my team,” respond with, “Great—would it help if I joined the conversation to clarify anything for them?” This simple line is the essence of the approach: ask to join the meeting. The real reason sales die (and why you must ask to join the meeting) Why? Because
#asktojointheinternalmeeting, #buyersarenotsellers, #doyoursalesjob, #lostintransltion, #sellingtomultiplebuyers
If you can’t explain your offer in one sentence, don’t expect your client to remember it. And if they can’t remember it, they can’t buy it. Simple. Here are four reasons why you should be able to explain your offer in one sentence. 1. If you can’t explain your offer in one sentence, do you
“He has two million shillings he’s expecting but I doubt he’ll ever be paid.” No, I’m not talking about frustrated vendor Sammy Kioko who accuses Machakos County of not having paid him for services rendered two years ago. Nor the hundreds of suppliers nursing similar wounds from the beast called pending bills. This story is