Sales Articles

Focus on customer needs and wants to close faster

Focus on customer needs and wants to close faster. Focus on why he wants a hole in the wall, not the drill he says he needs. This is what customer-focused selling is. In addition to this one trick, customer-focused selling is yet another trick to closing the sale faster. Taking a selling approach that focuses

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3 ways to making effective sales presentations

Sales presentations are the road along which you move to sales closes. Effective sales presentations smoothen that road, accelerating your movement along it and therefore letting you close more, faster. So if you are wondering how you can improve your sales presentations, buckle up. There are many effective sales presentation methods and ideas. However, doing

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Lessons in prospecting from political campaigning

There are many lessons in prospecting from political campaigning, but I will confine myself to three. First though, prospecting is the never ending quest for qualified people to buy what you are selling. In the case of the politician, it’s seeking your vote. And for the politician, a classic case of prospecting in personal selling,

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Why sales reporting is important to you

Why sales’ reporting is important is because it benefits both the organization and the sales person. Unfortunately though, most sales reports are Oscar Award winning works of fiction. Further, it doesn’t help that most are not read. A tweep captured this when he tweeted thus: “…in my fledgling days in sales we had a sales

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Adapt to this most important step in selling

Prospecting is the most important step in selling. Yet many salespeople will complain when it is done for them. When you are handed a portfolio of existing customers to grow, celebrate. Yet, many sellers complain-especially if they are customer service agents. Celebrate because the most important part and difficult step in selling is done for

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.