Sales Articles

It’s December. Take charge not excuses of your sales

It’s December. So close. Just close. Steer clear of lame excuses, false promises and tall tales; there’s no time for them. December is only a full selling month on paper; in practice, it’s at best three weeks, before the hapless Kenyan loses it to Christmas cheer. And as it is, one week is already gone.

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Being number one isn’t the challenge; staying there is

Being the top salesman feels much like winning the World Cup. It’s a double-edged sword. One edge cuts the air with jubilation as the world celebrates with you, while the other edge cuts deep with the realization that in the same instant, you are the defending champion. And here’s the thing: being number one is

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Products don’t sell. Sales people do. Are you?

Products don’t sell, sales people do. Services don’t sell, customer needs do. Products and services don’t sell; salespeople that address customer needs do. If a customer you’ve never hosted before calls your hotel asking to make and pay for a reservation, it’s not that they like your hotel; nor is it that they don’t have

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Don’t just qualify, DISqualify sales leads too

Don’t just qualify, disqualify sales leads too. Quit flogging a dead horse. It’s a waste of your limited time, it frustrates an already trying role (continual prospecting) and speaks more about you than the suspect. Yes, suspect. He can’t be a prospect. Whereas both are sales leads, prospects not only have a need for your

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Always stay in control of a sale. Here’s why and how

Avoid losing control the sale. In fact, never do so. Strive to lead the sale. There are many levels of control where selling is concerned but I’ll limit myself to one; the sales person-prospect engagement; that is, the salesperson-prospect conversation in sales. Other types of sales controls rotate around the sales process, system and management.

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Is your email subject line losing you sales? Find out

We open email based on two things: the sender and email subject line. And ‘we’ here includes your prospects too.Of all the tips, dos and don’ts out there on email or written communication etiquette, if in Sales, remember this: you (and your prospects) open email based on sender and email subject line. It is highly

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Why you need and how to create your sales funnel

Contrary to popular belief, what goes into your sales funnel are suspects, not prospects. Whether gotten from your marketing or sales efforts, digital (say website) or ‘analog’ (say billboard, call, or print) it doesn’t matter. You still have to separate the wheat from the chaff (meaning, qualify them). But first, what is a sales funnel,

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How to ensure a smooth customer transition

The sales job has an element of customer service in it. Sadly, many sales people frown upon it claiming, “It’s not my job. Once I deliver the account, I’m out.” Equally, many customer service representatives strait jacket themselves in their job description and put blinders on even the most glaring of sales opportunities. “We’re not

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How you can become creative in selling

The following illustration of how to become creative in selling, happened to a salesman in a multinational FMCG firm. The product he was selling was tea in a sachet. His first quarter sales were nothing to write home about. In fact, they were pathetic. The heat of disapproval from the sales manager was getting intensely

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