Archive for Category: Market Trends

When budgets run thin, think like a start-up business and grow your career

Defaulting into start-up mode when required to, is not something you do for the company, but for yourself. Businesses evolve. Sometimes they go through a rough patch and the angry CEO blatantly exposes the thorns and not the roses. “The industry is going through a difficult time. And, as you can see, if this downward

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What Jadudi’s Sh6m fundraiser teaches about successful selling

Why did we buy Jadudi’s sale? For those coming in late, Emmanuel Jadudi is a 3rd year University student who appealed for funds to remove a recurring cancerous brain tumor. He sent his appeal via Instagram to (Saturday Nation) columnist Jackson Biko, who in turn, via his award winning blog, reached out to Kenyans who

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How sellers in charitable organizations can quickly embrace a commercial outlook

Trapped between charity and commerce, charitable organizations strive to embrace a quasi-commercial outlook. Therefore, it is imperative for their salespeople to morph at a faster rate. When the dire credit crunch happened in the West a few years back, many charitable organizations were forced to interrogate how they do business. Before, donor money would flow,

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How to increase your sales at zero cost

There’s good reason why sellers must remain open to possibilities. You increase your sales at zero cost. Wearing blinders to only what you know lends itself to limiting the possibilities of a sale It’s a humid 34 degrees in Malindi. I must obey my thirst. I ask this vendor to sell me pineapple slices. Although he

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Caught in time warp? World of outdated calendar, diary beckons

What happened to the calendar and diary? Was it caught in a time warp? Like me, you have possibly witnessed a steady decline of the two with every passing January. To a point this year, when I’m almost at zero sightings. There was a time when the two were all the rage. The transition to

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.