Close. Collect. Confirm. These are the 3 sales activities you should engage in. If you are to be productive, selling in December. December is a month like any other, but only on paper. We joke about the 31 days of January feeling like 90. There is no joke, however, about December. With the festive mood
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What do you do when your most influential advocate turns against you? Churches were the cornerstone platform on which the current administration rode to power. And, as per the last census, with 84% of the population professing Christianity, you must admire the genius behind the strategy. For example, Catholic and Presbyterian Church of East Africa
#churchesspeakout, #enoughisenough, #harambeeorsadaka, #religionvsstateinkenya, #safaricomcustomerservice, #Sholleicheappublicity, #stateofthenationaddress
“I need a salesperson that can sell. I generate leads for my team but their conversion is poor. Out of 100 leads they have converted only 3. I need a more exciting dashboard to look at. It also costs getting and converting each of these leads. That’s why I need a salesperson that can sell.
#brandawarenesssalesonersion, #centuminestmentsellsSidiantoAccessBank, #comparingsalestoindustrystandards, #measuringsalesperforrmance
Why do you settle on selling only one product? Unlock your sales potential and maximize your sales. Why do you sell only one product? Sell more than one. As you think through that, (as you tafakari hayo), see what these 5 smart salespeople are doing different. Then expand your sales game. The informal seller’s approach:
#areyoueasilycontented, #CarolineCheptooBomas, #whycrosssellingfails, #whydosalespeoplenotcrosssell, #whysettleforless
Is cold calling dead? The short, surprising answer to most sales people, is no. Does cold calling work? Oh, yes. This is the cold truth. Cold calling is alive and kicking; hale and hearty. And it is ruthlessly efficient. But first, what is cold calling? Cold calling involves sales people reaching out to potential customers
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“Twende?,” the boda boda rider or matatu tout will gesture at you asking, a smile on his face and with zero shame. All that matters to him is that you are a potential customer (passenger), sale. Hold that mental image for now. It’ll make sense shortly. For now, is shame limiting you from sales or
It is not enough to think you’ve understood the customer’s problem. No. Repeat the problem back to him to confirm. Miscommunication costs, not just immediate, but future sales and, unfortunately, trust. “I want a kioo in my cars (lifts),” so the mzungu prospect told the lift selling company salesperson. They had a good laugh at
Just by changing the frame of a picture, you make it look different. Try it. Easier still, watch the same video on your phone, in landscape then portrait- it’s a completely different experience. And that’s what reframing is. In sales it means getting the customer to see the same thing in a different frame of
The sales cycle is a guideline, not a deadline. Being a cycle, technically, it has no end. However, if it did have an end, closing the sale would be it. Ultimately, closing the sale is what counts. Movement along the cycle is selling; that movement is much akin to a dance. The 2002 hit song,
What if your product was mired in a scandal like Airbnb is right now? What would you do? Would you roll with the punches or throw in the towel? Would you rise to the challenge or, like an errant seller, sink to resignation, blaming the product and employer? “Na niliwaambia tu.” (I told them but
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