“Test your ideas in the field, not in your head.” This is the mantra salespeople—and by extension, potential business owners—must tattoo on their minds. You don’t have a monopoly on ideas. Customers reward the sales person they connect with first, not the one who later laments, “That was my idea, he stole it from me.”
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A comfortable salesperson is a dangerous thing—dangerous to the business, to their own growth, and to the team’s overall productivity. Motivating him doesn’t work-scaring him does. Comfort is dangerous to selling. Your ‘pep talks’, contests, trainings, even repeated “Believe in yourself!” quotes, don’t break comfort in sales. If anything, they reinforce the comfort. That salesperson
Facts inform; emotion moves. You know this. So, why are you still leading with facts? Leading with “Our revolutionary fuel has additives,” is fact. All good to know. But not good enough to close. You may say that excitedly, and indeed, being ‘revolutionary’ you are personally moved to sell it, but that’s you. And you
Will your sale survive the close? Driven by immediate and often selfish gain, most salespeople do not see beyond the sale. The gain isn’t always monetary (like commissions or bonuses)—it can also be non-monetary, such as reduced pressure to hit targets or the simple relief of keeping their job. Seeing beyond the sale is the
Could the solution to turning around your sales fortunes be right beneath your nose? That all you have to do is learn from best practice already working around you? Well, yes — but with a caveat. Learning from best practices does not necessarily mean blindly copying what is being practiced and is working elsewhere. No.
Buyers trust confidence over competence, presence over price, and respect over resumes. It matters, therefore, how you show up. How do you show up- online and in person? Let’s see how these 5 signals make, or break, your sale. 1. The emoji that killed the deal “We’ll go with the other supplier,” the CEO said
Are you in FMCG sales? Well, this is for you. FMCG Sales is about consistency. The supermarket doesn’t care about your brand of product. What it does care about is that customers always find it on the shelf when they come shopping. It is this consistency that earns your product space in the store—and your
Your customer is also your prospect. Yes, you read that right. A customer can become a prospect. A prospect is a potential customer, and a customer is a potential prospect. Confused? Stay with me—we’ll unpack this in three points. The difference between customers and prospects But first, customers and prospects are, technically speaking, different; but,
Hire for the right skills. If a salesperson is struggling with selling his product or service, it is highly unlikely they will succeed doing so a different one. Incompetence in selling is a transferable skill. I will use this common belief to flesh that out: “I like hiring insurance sales agents. I find them aggressive
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What type of sales manager are you? Are you a sales manager, sales manager (?) or sales person? Look at these three real life scenarios and find out. But first, the setting. You are a manager in a life insurance company on a three-day sales management retreat (conference, kick-off) somewhere out of town. The CEO
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