Dear Business Owner, all leads are created equal, but some are more equal than others. Well, not quite. More accurately, not all leads are equal. Some leads are hot, others cold. Others are suspects, and yet others, prospects. And some leads derive value from their sheer volume, while others, sheer quality. Indeed, not all leads
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It’s highly unlikely that the hotel will dismantle its reticulated (piped) gas system to install yours because you said so. In fact, even if it’s not reticulated but just LPG (gas) cylinders in, say, a school, they won’t exchange brands (to yours) on a whim. Even when it’s evident they should, don’t assume the decision
#changeofsuppliersexample, #changeofsuppliersinsupplychain, #howtoensureasmoothsuppliertransition, #typesofchangeofsuppliers
“Sell me this pen.” No. Ask me what I do with pens then sell me that. “I’m looking to buy a car. Which one is good?” This one. No. Ask, me why I want to buy a car, then sell me that. “Sell me this drill.” No. Ask me why I need the drill, then
Jimi Wanjigi is pitching a car to restless Kenyans still asking for a faster horse. His message isn’t about tinkering with the system; it’s about disrupting it. Could he and his Safina Party be to Kenya’s politics what Uber was to taxis—or Airbnb to hotels? An unexpected disruptor slipping through cracks the establishment never thought
#economicliberation, #legacypoliticians, #odiousdebt, #safinafistagenda, #safinapartyndc, #whatnextafterruto
“How does this sound to the people who will use it daily?” should form part of your pitching ammunition. Users can undermine your sale. So, be careful how you pitch to them – especially lay staff. This isn’t so much about dropping your pride and selling to the ‘’irrelevant’ too, but about naivete. When management
“Test your ideas in the field, not in your head.” This is the mantra salespeople—and by extension, potential business owners—must tattoo on their minds. You don’t have a monopoly on ideas. Customers reward the sales person they connect with first, not the one who later laments, “That was my idea, he stole it from me.”
A comfortable salesperson is a dangerous thing—dangerous to the business, to their own growth, and to the team’s overall productivity. Motivating him doesn’t work-scaring him does. Comfort is dangerous to selling. Your ‘pep talks’, contests, trainings, even repeated “Believe in yourself!” quotes, don’t break comfort in sales. If anything, they reinforce the comfort. That salesperson
Facts inform; emotion moves. You know this. So, why are you still leading with facts? Leading with “Our revolutionary fuel has additives,” is fact. All good to know. But not good enough to close. You may say that excitedly, and indeed, being ‘revolutionary’ you are personally moved to sell it, but that’s you. And you
Will your sale survive the close? Driven by immediate and often selfish gain, most salespeople do not see beyond the sale. The gain isn’t always monetary (like commissions or bonuses)—it can also be non-monetary, such as reduced pressure to hit targets or the simple relief of keeping their job. Seeing beyond the sale is the
Could the solution to turning around your sales fortunes be right beneath your nose? That all you have to do is learn from best practice already working around you? Well, yes — but with a caveat. Learning from best practices does not necessarily mean blindly copying what is being practiced and is working elsewhere. No.