Because of the coronavirus inexplicable numbers even for PR expert CS Mutahi Kagwe, what to sell now, is one challenge that seems to baffle him, everyone

Today, let me ramble. I have a feeling I’ll be speaking for many.

What do you do when your selling gambit starts losing its bite? The shock value of the deadly effects the Coronavirus pandemic have been its selling gambit. However, it appears to be waning with every passing day. And at the pace it’s moving, soon it might join that of corruption, who’s shock value in Kenya was lost eons ago. As a tweep put it, “Don’t tell us you will reveal who stole what in that scandal. That’s stale. Tell us when the next one is, its scale and who is involved. That’s what’s news in Kenya.” (Ouch!)

Coronavirus inexplicable numbers and corruption

Anyway, traffic jams are back in full swing, the limited passenger carrying capacities imposed on public service vehicles are being flouted, and I long stopped waiting with rapt attention for the daily briefing by Cabinet Secretary for Health Mutahi Kagwe. And I’m in good company.

It’s a tough stance for any seller to be in. Of course, it’d be comparatively easier to solve were it another product on sale; but I’d be oversimplifying the equation, equating the dilemma to a commercial product. With deep political, social and economic issues in play the situation is far more complex.

Coronavirus inexplicable numbers

Further, I’m not a doctor so will not pretend to dilute nor understand the magnitude of the problem. Suffice to say, the CS is a public relations expert who has been internationally recognized for his sterling job at handling this crisis and still what to sell now is one challenge that seems to baffle everyone.

Shock value lost, not moving people

What do you do when numbers no longer move people? Numbers are the corner stone of selling. There is no grey area with numbers. A human resource manager once shared with me that she wishes targets across all departments were as clear as that of sales.

But numbers clearly aren’t moving the shock value needle. The world stood still when Italy lost 936 lives in 24 hours! Now America is losing thousands every twenty four hours and is fast approaching 100,000 deaths! And yet their President is pushing for the economy to be re-opened!

Here in Kenya, the interest has been reduced to a nonchalant, “Wamepatikana wangapi leo?”  (How many cases today?) in reference to CS Kagwe’s daily briefings.  The numbers predicted in March by the Director of Health Dr. Patrick Amoth were that we would be having five to eight thousand infections by mid-May. That we haven’t is cause for joy. Or maybe we have but haven’t tested enough. Either way, that we’re not dropping like flies nor hearing of hospitals flooded with COVID-19 infected patients, only complicates the sale further.

Where am I going with all this? I’m not sure; as I said, I’m just thinking out loud; but don’t abandon me. We’re in this together. In fact, let me know what you make of this crisis?

Check out our short courses and other services here. Or, if you would like to have your sales team sell more, we can help. In order for us to do so we propose a free consultation meeting or a call. If in agreement, please complete the form below and we will get in touch after receiving your details, none of which will be public. Thank you.

Views – 421

About Author

Related posts

Sell effortlessly: navigate from bloody sales waters to blue oceans

What does the hawker that roams the residential area in the evening and the medrep that sells at night have in common? Stay with me to find out; and no, it’s not that they are night runners. For now though, are you selling in bloody waters? Could this be limiting your sales? If you are

Read More

Why you and not the competition? To win address both in your pitch

“Why should I buy from you?” This is what potential customers are repeatedly asking themselves when they are listening to your pitch. When customers listen to a sales pitch, they are not just passively absorbing information. They are actively (silently) comparing, questioning, and evaluating. “Why you and not the competition?” Addressing these two concerns puts

Read More

Don’t just push, pull your way to closing with ease

Pushing vs pulling in sales. Should you be pulling instead of pushing? Especially if you are in B2B selling if you are pushing with little success, try pulling. “Push. Just push”, “You’re not pushing hard enough”, and such other variants of the same are the mantra in Sales. And, yes, pushing may still be getting

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.