Your guess is a s good as mine as to what the BBI referendum and 2022 election campaigns will mean for selling. 2021 is a gambling year 21 is considered a lucky number by gamblers. Aptly so given the unique selling environment 2021 presents. Why? First, we are coming from a spiralling 2020, so 2021
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It’s been an unprecedented year. Still, there are sales lessons from 2020. It started off on a high note with 2020 being pronounced with an American accent; as you’ve likely just silently done. 2020 looked so bright we’d need to don ‘shades’ (dark glasses) a wit advised. Then just hours before unlucky day Friday 13th
From traditional to digital. So, where do you start if you’re migrating from offline vs online buyers? Leverage on what’s working now. Make a customer not a sale. If there was a time this were true it is now. And for the many that made sales and not customers, offline, the migration to online (which
You cannot pay school fees or buy food with a signed contract. In any case, a sale is considered closed when cash is received. Before agreeing to that discount, find out how long the payment will take. Duration as a bargaining chip is elusive to most sellers, and the consequences can be frustrating; some even
Sales people that buy into this, “Bado mapema” mantra struggle with jumpstarting their selling batteries, the more post their holidaying. Buyers have the luxury of excuses for not getting into the thick of (business) things in January but you don’t. The favourite ones include, “Bado mapema, boss” (It’s still too early in the year) and
Are you Kenyan enough? To be a ‘cool’ enough Kenyan, you must wait until the last possible minute, and then complain… A new year beckons, but not a new Kenyan I’ll bet. No. I won’t; I’ll guarantee it. So sure am I, that I’m writing this well before Christmas Day. After all, the peculiar Kenyan