Prospecting frees you of the misleading notion that,“Watakuja tu”. (Fret not. They’ll come) Here are 3 reasons why you should prospect Let me state the obvious today. Because, again and again, as obvious as it is, it is disturbing how rarely it happens. Sometimes, it makes me think that if breathing was not a reflex
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Sell with stories. Watching the movie tends to kill your expectations after reading the gripping novel. Now you know why. To begin with, facts tell, stories sell. Also, facts appeal to logic; stories, emotion. Facts keep us going because they trigger the emotion, that initially moved us, when it wanes. Expert sellers fuse both into
Conflicting buyer and seller needs can be subtle. Buyers are a tricky lot; they may echo a problem collectively but have idiosyncratic pain points. When it’s one thing they need and are struggling with, it doesn’t matter that it’s 3% of your product, it only matters that it’s 97% of their problem. Buyers don’t
Your business that is ‘customer-led’ through intermediaries, must gain control of that process, monitoring it as it unfolds. This way you ‘own’ your customers Who ‘owns’ your customers? If you think you do, good for you. Still, read on to confirm so. Today’s piece targets businesses that say they are customer driven (customer-centric, customer-led etc.),
Avoid the word sell when selling. When the term sell is used, sellers are left high and dry as all other parties look on them as pariahs. Successful sellers steer clear off the word sell. And many other words to avoid when selling. This is because the word sell is pleasurable only to sellers. To
Limited by ethics or not, whichever tactic the seller deploys requires that he insert himself in the buyer’s business. To begin with, looking at marketing purely as giveaways or advertising is limiting, even idle. Usually, sellers compete on one or a combination of what are called marketing P’s. That is, product quantity or quality, price
Sales lessons from COVID-19. It doesn’t matter how much you extol the virtues of your product or service; if it’s not working, it’s not getting buyers “Hata Corona imeisha” my cabbie said, casually declaring the end of COVID-19. He said this as he donned his mask because company policy dictated so, and it could affect
Is Coronavirus a hoax? Fellow Kenyans, were we sold a bill of goods? This is the question we are asking. Is Coronavirus a hoax? Or, are we Divinely protected as Tanzanian President Pombe Magufuli has successfully convinced 60 million of his fellow Tanzanians? In May, I asked here, “Is shock of numbers gone in virus
Make a customer not a sale. Lessons from landlords, private schools and the matatu crew Tenants, parents and passengers. Do you suppose those that sell to them have ever seen them as customers? Those that sell to them are, respectively, landlords, schools and the matatu crew. Do you suppose an upside to this pandemic will
“Even in Coronavirus uncertainty, If business unfolded In real life as it does on Microsoft Excel, then everyone would be in business.” Planning is a science. Implementation is an art. This was true ‘BC’ (Before Corona) and is truer in these times of uncertainty we are in. Unfortunately, most sellers interpret uncertainty to mean, “Why