Sales Articles

Will your sale survive the close? 3 ways how to sell beyond the sale

Will your sale survive the close? Driven by immediate and often selfish gain, most salespeople do not see beyond the sale. The gain isn’t always monetary (like commissions or bonuses)—it can also be non-monetary, such as reduced pressure to hit targets or the simple relief of keeping their job. Seeing beyond the sale is the

Read More

Unhealthy dependency: how CEO involvement can stunt sales growth

Dear CEO, is your relationship with your sales team a healthy or unhealthy dependency? “I just don’t get it,” lamented a business owner and CEO. “I deliberately hired trained, ready-to-sell sales people. Further, I already have my sales operations in place and they follow it. To a point. The point where they are required to

Read More

Learn from best practice to boost your sales -it’s street smart selling

Could the solution to turning around your sales fortunes be right beneath your nose? That all you have to do is learn from best practice already working around you? Well, yes — but with a caveat. Learning from best practices does not necessarily mean blindly copying what is being practiced and is working elsewhere. No.

Read More

How do you show up? 5 signals buyers pick up on before you speak

Buyers trust confidence over competence, presence over price, and respect over resumes. It matters, therefore, how you show up. How do you show up- online and in person? Let’s see how these 5 signals make, or break, your sale. 1. The emoji that killed the deal “We’ll go with the other supplier,” the CEO said

Read More

The death of customer fidelity: what it means for the modern seller

Do you have two ride-hailing apps on your phone? (Likely Uber and Bolt.) Is your cell phone dual-SIM, with each slot housing a different mobile network? (Probably Safaricom and Airtel.) Have you ever MPESA-d 160 shillings in two instalments—100 and 60—just to avoid transaction charges? What does that say about you? What does it say

Read More

How to get your competitors’ customers: 3 sellers share 3 methods

In B2B sales, few phrases are as discouraging as “We already have a supplier” or “We bank with someone else.” It often feels like a closed door. But it shouldn’t. In fact, these statements can be the start of a different kind of conversation—one that seeks a soft entry point, builds trust from the inside

Read More

FMCG Sales isn’t about you—It’s about consistency. Here’s why

Are you in FMCG sales? Well, this is for you. FMCG Sales is about consistency. The supermarket doesn’t care about your brand of product. What it does care about is that customers always find it on the shelf when they come shopping. It is this consistency that earns your product space in the store—and your

Read More

How sellers in small businesses can address these 3 sales problems

Sales are lost long before the customer walks away. Downtime, stockouts, and poor communication aren’t just operational issues; they are sales problems. While businesses work to address these sales problems, here’s what a salesperson in a small or growing business can do in the meantime to safeguard every sale. Downtime is not an IT problem

Read More

Don’t overlook the obvious: why your customer is also your prospect

Your customer is also your prospect. Yes, you read that right. A customer can become a prospect. A prospect is a potential customer, and a customer is a potential prospect. Confused? Stay with me—we’ll unpack this in three points. The difference between customers and prospects But first, customers and prospects are, technically speaking, different; but,

Read More

Don’t just manage that portfolio. Grow it.

If you’re in charge of a portfolio, I’ll be blunt—managing it is not enough. I know, I know. That’s probably what your job description says. “Relationship Manager,” “Network Manager,” “Portfolio Supervisor.” The verbs they use—manage, oversee, coordinate—sound safe. Passive. Respectable. But the real work? The real expectation? It’s not to babysit. It’s to grow what

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.