Sales Articles

Church vs State: What to do when your advocate turns against you

What do you do when your most influential advocate turns against you? Churches were the cornerstone platform on which the current administration rode to power. And, as per the last census, with 84% of the population professing Christianity, you must admire the genius behind the strategy. For example, Catholic and Presbyterian Church of East Africa

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How to connect with the customer at every step, from hello to close

If you are not connecting with the buyer, chances are that sale is going nowhere. Just like, until you connect with the gal you are interested in, that ‘sale’ is a non-starter. “Create rapport with the buyer,” you’ve often been told. The problem is, most sellers think of this as a one-off activity to be

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Here’s how to align your sales lead conversion rate, with reality

“I need a salesperson that can sell. I generate leads for my team but their conversion is poor. Out of 100 leads they have converted only 3. I need a more exciting dashboard to look at. It also costs getting and converting each of these leads. That’s why I need a salesperson that can sell.

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How matching your client’s energy levels can make or break a sale

‘Oti’ was on a roll. He had closed all three sales that morning. Naturally of high energy and speed you can therefore imagine how pumped he was as he engaged the fourth one that afternoon. I, his sales manager, watched as he pitched at what he later described as “speaking at 160kph”. His prospect, a

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How your speed of responsiveness can get, or lose you, sales.

If you are of a certain age, you are familiar with the song, Living Next Door to Alice by Smokie. For the uninitiated, the chorus explains the song: “Twenty-four years just waitin’ for a chance, to tell her how I feel and maybe get a second glance, now I’ve gotta get used to not living

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Quit limiting your success by selling just one product. Here’s how.

Why do you settle on selling only one product? Unlock your sales potential and maximize your sales. Why do you sell only one product? Sell more than one. As you think through that, (as you tafakari hayo), see what these 5 smart salespeople are doing different. Then expand your sales game. The informal seller’s approach:

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Of iron-fisted leadership and employees frustrating customer experience

Are you losing sales because of how you treat your employees? This is the Customer Service Week 2024 theme – elevate employee experience for customer experience success. Employee experience is customer experience. For example, If institutions, like employers, civic bodies and the Judiciary were employees, is the Executive iron-fistedly dragging them kicking and screaming into

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Jimi Wanjigi, odious debt and 3 ways how to sell slow moving products

Some products take longer to sell than others. They have a long sales cycle. Understand yours and work on mitigating this inevitability. Today, we look at some of the ways how to sell slow movingproducts. But first, why the discrepancy in the length of sales cycle? Typically, it’s because of the emotional investment the purchase

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