Sales Articles

Confidently turn your product flaws into selling points. Here’s how to

How can you confidently believe in your product when it seems to fall short compared to the competition’s? Well, by noting the operational word in that concern: seems. Meaning, the key lies in shifting your perspective from perceived flaws. This article shows you how to address your product’s flaws. Why? Because, what you see as

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Why playing Tom and Jerry with customers is a game you can’t win

From abductions, extrajudicial killings, unleashing destructive ‘Goon Z’ to criminalize peaceful Gen Z protests, and launching fake projects, to, now, playing Tom trying to nab Jerry with iron-fisted attempts at suppression of speech, and playing the tribal card. Get on the program; smell the coffee; the djinn is out of the bottle. You cannot put

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Revolutionize your sales this new year by using atomic habits

Motivation is overrated. So are results. If you hold a counter-opinion, this might explain why you’re unlikely to meet your New Year resolutions—assuming, of course, you’ve set any. Waiting for motivation to strike or obsessing over results is a recipe for self-sabotage. You’re not just setting yourself up for failure; you’re guaranteeing it. But don’t

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Bye-bye 2024, hello 2025: 7 lessons you should carry forward

2025 will deliver exactly what you believe it will. What do you believe it will for you? Remember as the quote goes, “Don’t be too excited about this new year stuff. Only the calendar has changed. The spouse, job and targets remain the same.” And whereas a new year offers the opportunity for new beginnings,

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Difference in customer service and experience: lessons from Kenya

Customer service is determined by the giver. Customer experience is defined by the receiver. Be clear of this difference if you are a business owner, and choose wisely. We shall use examples from Kenya’s current governance (popularized as Ukasongo) to illustrate the difference and importance of customer service and customer experience. As MP Ndindi Nyoro

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Party with purpose: December tips for sellers and business owners

Party with purpose. Celebrate. This is the fourth activity you should engage in for successful selling in December. Closing, collecting and confirming may define your December’s productivity, but celebration shapes its spirit. This is the month to nurture relationships that will fuel your sales pipeline in the new year. You can do this by appreciating

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Close, collect and confirm your way to a fruitful selling in December

Close. Collect. Confirm. These are the 3 sales activities you should engage in. If you are to be productive, selling in December. December is a month like any other, but only on paper. We joke about the 31 days of January feeling like 90. There is no joke, however, about December. With the festive mood

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Selling and serving are two sides of the same sale. Mind your side!

A sale is initiated and then deepened. That doesn’t make it linear but cyclical. It’s two sides of the same coin (sale?). So quit blaming your colleague. Mind your side of the sale, instead. You are both serving the customer. Sales people initiate the customer relationship. Only they can. Customer service and technical staff deepen

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Church vs State: What to do when your advocate turns against you

What do you do when your most influential advocate turns against you? Churches were the cornerstone platform on which the current administration rode to power. And, as per the last census, with 84% of the population professing Christianity, you must admire the genius behind the strategy. For example, Catholic and Presbyterian Church of East Africa

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How to connect with the customer at every step, from hello to close

If you are not connecting with the buyer, chances are that sale is going nowhere. Just like, until you connect with the gal you are interested in, that ‘sale’ is a non-starter. “Create rapport with the buyer,” you’ve often been told. The problem is, most sellers think of this as a one-off activity to be

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