Sales Articles

Which Sales Manager are you? Selling, plan, or desk-bound?

What type of sales manager are you? Are you a sales manager, sales manager (?) or sales person? Look at these three real life scenarios and find out. But first, the setting. You are a manager in a life insurance company on a three-day sales management retreat (conference, kick-off) somewhere out of town. The CEO

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Adapt to the future of selling: Lessons from my podcast conversation

So, I was hosted on a podcast recently! I had the pleasure of sitting down with Moses Kemibaro on his Pure Digital Passion Podcast, and let me tell you—it was a conversation worth having! We unpacked my journey in sales, the digital transformation of the profession, the future of selling, and how AI is shaping

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3 reasons why you’re struggling to convert prospects into customers

“I’m stuck on conversion from prospects into sales thus doing badly on my targets.” I was asked this question in a webinar I was hosted on and want to address it here today. Why you struggle to convert prospects into customers. Depending on the context, there are, of course, many reasons why you are struggling

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Sales success: are your decisions data-driven or just a wild guess?

How do you make your decisions in sales? Reactive or thoughtful? Impulsive or informed? Decision-making in sales can be the difference between success and frustration. This applies to business owners, sales managers and sales people alike. If you do not measure your sales efforts, you will tend to be reactive and impulsive. Assessing opportunity cost

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3 business success stories to help you create sales from thin air

To sell successfully, take care of demand, supply will follow. The most successful business owners and sales people don’t just push products—they create demand, and therefore, sales, in ways others never imagined. These 3 sales and business success stories showcase real-life examples how. From manufacturing demand before a product even existed to turning a cattle

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Sales prospecting made easy: how to find and engage more buyers

Optimize your prospecting efforts. Instead of looking for prospects, go to where they are. Today we look at sales prospecting made simple. This is especially important, if you are in B2C selling. For example, if you are selling lubricants for boda bodas then riders are your prospects (potential buyers). Now, you can choose to sell

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3 reasons why rejection stings less when you have more prospects

The most effective way to overcome rejection in sales is to increase your prospects. Continual prospecting dampens the sting of rejection. Rejection stings the most when you are running on empty because you are desperate. Prospecting dampens rejection. When you have only a prospect or two to engage with, and one or -worse- both, respond

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You are not your customer : detach yourself from your own perspective

You’re not your product’s customer. Quite likely, you’re not the target market for what you’re selling. Just because you cannot afford the 40,000 shs per tot brandy does not mean you cannot sell it. Conversely, “I cannot develop houses for sale on a twelfth of an acre (or mabati structures). I cannot live in such

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Close the knowledge gap for your shop floor staff’s sales success

“Dear Business Owner, are you losing sales because your shop floor staff has limited product knowledge?”  If you are selling smartphones like a Safaricom shop, outdoors gear, Decathlon, or, fine wine, like a hotel, your shop floor staff (aka as store sales staff) are your foot soldiers, your first points of contact with walk-in customers—the

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The importance of your presentation: why it matters more than closing

Forget closing. The way you present can either get or lose you the sale. This is especially critical when selling remotely or offering a product that the customer perceives as a commodity. Your ability to differentiate yourself comes down to how you present, engage, and create an experience for your prospect. That’s the importance of

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