Archive for Category: Uncategorized

Four Lessons in Selling From the Politician

Adapt your presentation to the audience. Differentiate feature from benefit. Prospect even in suspect territory. Remain visible and ‘felt’. How do politicians successfully sell themselves every election period and we ‘buy’ them? Most have nothing to show for it and yet still, they get ‘bought’. What makes the politician’s sale tick, and what can we

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Stellar Sellers Have Already Hit the Ground Running in 2017

The beginning of every year offers every salesperson a clean slate: to jump-start their sales or propel them further. Stellar sellers take the latter option…Average sellers invest the freebies with their girl/boyfriends and family.Instead Of Wallowing In The January Blues, Stretch Your Sales Muscles Instead. 2017 is three weeks in. Are you still ‘recovering’ from

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Should ‘starving’ Posta venture into PSV or E-commerce?

Coming a decade too late, PSV is an analog move on a digital chessboard. Posta e-commerce, however, is another story From moving mail to moving mailers.Postal Corporation of Kenya (Posta/PCK) is diversifying into public transportation. The then Postmaster General/CEO Dr. Enock Kinara explains: “We are starting a Postliner Bus Service that will help improve on

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It Takes Patience And Commitment To Attain “I Have A Guy…” Status

Getting to “I have a guy” status is a long term game because people take time to trust you. Nonetheless, there is selfish reason why you should aim for it… “I have a guy…” These are words every salesperson should aspire to. They are words that position you as the go-to person. And they are

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Sell to how the customer buys and close faster

Kama kawaida, sio? (The usual,huh?), says the waiter. You nod. And he proceeds to present your order just right. It could be two bottles of beer: one very warm, another freezing cold; or tea, with one and a third teaspoons of sugar. That’s how you buy-and he knows it. And you feel good about this;

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Entrepreneurs are not the best salespeople of their own product or service

Entrepreneurs are not salespeople. To begin with, have you ever noticed how casually dressed a top notch tailor is? Or how worn a cobbler’s shoes are? Or, how the best performing salesperson is rarely the best sales manager? Such is life and it is not for us to judge it but only to learn from

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Why brochures should not be a favourite of the salesperson

Many sales are lost when salespeople depend on inanimate stationery to sell instead of capitalizing on the human interaction. Brochures should not be a favourite of the salesperson. Prospects hardly read marketing stationery or act on the information in it. Brochures don’t sell. Salespeople do. Few people take the reading culture beyond formal schooling; a glossy, creatively

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Importance of sales cycle and how to shorten yours

Here’s sad news. Intently studying the sales cycle in training or by yourself won’t bring you any numbers. The sales cycle won’t work if you don’t. However, this does not diminish the importance of the sales cycle. Now, the basic or typical sales cycle follows these steps or stages: prospect, interview, demonstrate, validate, negotiate, close,

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