Archive for Category: Uncategorized

How exams results’ queries rhyme with buyer behaviour

In many ways the obsession with total marks and not how they were arrived at, is reminiscent of how buyer’s buy-selectively. “What did he get?” This question was asked by millions of Kenyans last week immediately after the results for the national examination (KCPE) were announced. The expected response to a child’s performance in the

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Gatekeepers can make or break the sale

Gatekeepers exercise the basest form of leadership-position authority. Gatekeepers are a challenge to overcome in selling. Not an excuse why you shouldn’t. I’m referring here to askaris (security guards), receptionists and such other personnel who have the capacity to deter you from meeting the buyer as you must go through them. So what to do?

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Selling Taboos to Drop for Easy, Faster Climb

There’s nothing sweeter than the sound of one’s own name. Remembering the name after a long and dry spell in communication yields a warm, “Wow! You still remember my name?” There are several taboos to avoid in selling but start with these three and see the positive effect Remembering Names Progressive sellers cannot afford the

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Four Lessons in Selling From the Politician

Adapt your presentation to the audience. Differentiate feature from benefit. Prospect even in suspect territory. Remain visible and ‘felt’. How do politicians successfully sell themselves every election period and we ‘buy’ them? Most have nothing to show for it and yet still, they get ‘bought’. What makes the politician’s sale tick, and what can we

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Stellar Sellers Have Already Hit the Ground Running in 2017

The beginning of every year offers every salesperson a clean slate: to jump-start their sales or propel them further. Stellar sellers take the latter option…Average sellers invest the freebies with their girl/boyfriends and family.Instead Of Wallowing In The January Blues, Stretch Your Sales Muscles Instead. 2017 is three weeks in. Are you still ‘recovering’ from

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