Getting to “I have a guy” status is a long term game because people take time to trust you. Nonetheless, there is selfish reason why you should aim for it… “I have a guy…” These are words every salesperson should aspire to. They are words that position you as the go-to person. And they are
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Kama kawaida, sio? (The usual,huh?), says the waiter. You nod. And he proceeds to present your order just right. It could be two bottles of beer: one very warm, another freezing cold; or tea, with one and a third teaspoons of sugar. That’s how you buy-and he knows it. And you feel good about this;
Entrepreneurs are not salespeople. To begin with, have you ever noticed how casually dressed a top notch tailor is? Or how worn a cobbler’s shoes are? Or, how the best performing salesperson is rarely the best sales manager? Such is life and it is not for us to judge it but only to learn from
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Many sales are lost when salespeople depend on inanimate stationery to sell instead of capitalizing on the human interaction. Brochures should not be a favourite of the salesperson. Prospects hardly read marketing stationery or act on the information in it. Brochures don’t sell. Salespeople do. Few people take the reading culture beyond formal schooling; a glossy, creatively
Here’s sad news. Intently studying the sales cycle in training or by yourself won’t bring you any numbers. The sales cycle won’t work if you don’t. However, this does not diminish the importance of the sales cycle. Now, the basic or typical sales cycle follows these steps or stages: prospect, interview, demonstrate, validate, negotiate, close,