There is no formula in selling. I was told this by an experienced salesperson who has sold in the financial sector for over a decade. Today he heads over 500 sales managers and sales people countrywide. In a way he was right and this is what I wish to explore today. Let’s consider the sales
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The tragedy of B2B selling is that, despite the tonnes of money used in the purchase, in many cases it is not the ‘best company’ or ‘best solution’ that wins the sale but rather the sales person who was able to make their value more visible to the customer. So, adapt your presentation to respective
Selling to scientists, Selling to the C-Suite, Simplifying the B2B sale
Buyer behaviour, Objections, Organizational Culture, Pitching/Presenting
At the heart of every successful sale was a one-to-one interaction between buyer and seller. Dear salesperson, about the loan repayment schedule you have pasted on the notice boards of most government offices? That carefully printed table showing select amounts of loan with commensurate duration and repayment; complete with your name and cell phone number
She had been attracted to both phones but wants help in deciding why she should take one over the other, and the seller’s inability to demonstrate similarities and differences between the two is not helping. Flashback! Remember exam questions in school which would start with “compare and contrast…”? Well, we are back at the two:
How do I show the benefits of my product or service over the competition, How do I show the differences and similarities between my products?
Buyer behaviour, Communication breakdown, Pitching/Presenting
If you can’t beat them, join them. That’s why fares will hike. Prices will spike. Loyalty points will double. Penalties will surge. Salary advances will thrive. Christmas season is here. And purchasing logic isn’t. This festive season brings out the essence of the Kenyan buyer. Christmas period, just as with child delivery, is an emergency
You lose the sale when you don’t see things from the buyer’s perspective; not only are you not on the same page, you are reading different books. Help the buyer ‘see’ it. Paint a picture from his perspective. Simplify the sale. Take the fellow effortlessly selling water storage tanks. He does not stop at, “This
“Why would you want to interrupt a conversation that is to your advantage?” Success in selling is not just about what you say. Sometimes what you do shoots you in your foot. These three mannerisms work against the seller, possibly losing him the sale. Cell phone etiquette. Francis (RIP), salesperson par excellence, once told me
how do I improve my listening skills, Is it ok to comment on customer's photos, Should I switch off my cell phone during a sales interview
Getting to “I have a guy” status is a long term game because people take time to trust you. Nonetheless, there is selfish reason why you should aim for it… “I have a guy…” These are words every salesperson should aspire to. They are words that position you as the go-to person. And they are
Death of a salesman, how do I make more closes, I have a guy, selling in the Internet Age
Attitude, Buyer behaviour, Closing, Relationship Building, Uncategorized
Make opening about the buyer. Include these three qualities: brevity, succinctness, and being gripping. Remember the objective is to engage… “Boss. Hiyo wiper yako ikipiga, itaharibu kioo” Told to me by a hawker, this is the most gripping opening of any sale I’ve heard. In only seven words he had my full attention. He did
Best pick up lines for a girl, Effective ways to approach prospects, How to get the buyer's attention
When the buyer asks why he should deal with you, it’s not facts he seeks, it’s emotion— a hand in marriage. “Why you?” she asks and he says, “Because your friends will be jealous of you for bagging tall, dark and handsome me. ”Vain? Yes! And that’s how you also sound when you rattle off
Houses on sale, Kenya Orient Express, What is the difference between benefits and features
Buyer behaviour, Features vs Benefits, Relationship Building