Sales Pitch!, takes a detour today in honour of the tragic deaths resulting from the ongoing #rejectfinancebill2024 protests. Let’s us reflect on these posts for the same reason To transform their organizations CEOs and leaders must sell Employees are not hugely motivated by their employer’s reasons for change. Leadership must therefore learn how to win
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“Ala! Na si ungesama?” (Why didn’t you say so?) I thought your distributorship only sold beer. You’ve never said you sell wines and spirits too. That’s why we bought from your competitor. We would have really preferred dealing with you as we know you for years. Anyway, now that we know, when the contract expires
What does the hawker that roams the residential area in the evening and the medrep that sells at night have in common? Stay with me to find out; and no, it’s not that they are night runners. For now though, are you selling in bloody waters? Could this be limiting your sales? If you are
#blueoceanstrategymeaning, #effortlessselling, #hawkinginresidentialareas, #redoceanvsblueocean, #ropescoursekenya
Even as we mourn fallen hero mountaineer Joshua Kirui and debate the punitive Financial Bill 2024, let’s try cheer ourselves up as I’m sure Kirui would have wanted. So, keeping it sales here are seven lessons in selling from sales jokes. The problem with the direct approach A salesman approached a potential client and asked:
“Why should I buy from you?” This is what potential customers are repeatedly asking themselves when they are listening to your pitch. When customers listen to a sales pitch, they are not just passively absorbing information. They are actively (silently) comparing, questioning, and evaluating. “Why you and not the competition?” Addressing these two concerns puts
#psychologyofnoncompetitiveperson, #whatdoesyourbusinessdobetterthancompetitors, #whatmakesmestandoutfrommycompetition, #whyyouandnotcompetition
Salespeople should say just enough to close the sale. Equally, to boost the customer experience, those in service should respond to customer queries with just the information sought. This is so, especially when it’s a direct query that could be a potential sale. Such is what an effective response to customer enquiries entails. For instance,
#customerinquirysample, #howbesttorespondtoinquiry, #howtohandlecustomerenquiries, #respondtocustomerenquiriessample, #respondwithspeedtocustomerenquiry
Dear Branch Manager, do you run your branch focused or costs and operations or sales and profit? Perhaps yours is a service centre focused purely on the former and that’s what’s required of you. And if that’s the case, that’s okay. Just know that, that’s the exception, not the norm. Still, don’t sit too pretty
#branchmanagerskills, #deliveryledmanagement, #effectivebranchmanagement, #salesledmanagement, #settingasalesculture
To avoid high pressure selling, salespeople should take a page from the playbook of doctors when it comes to engaging with customers. Think back to your last visit to a doctor. As a percentage of the duration you took, what would you give for how long he took to prescribe? Better still, split the engagement
Contrary to popular belief, your personality does not determine success in Sales. For instance, there’s a pervasive myth that effective salespeople are extroverted, charming, charismatic, and instantly likable. The only problem is there’s no evidence that it’s actually true; it’s a widely held belief but just that-a myth. While charisma can certainly be an asset
#extrovertsmakebettersalespeople, #importanceofsalespersonality, #personalitydoesnotdeterminesuccess, #Personalitytraitsofsuccessfulsalespeople
Should deal makers be debt chasers? Should salespeople do debt collection? At first blush the response, would be, “Duh! Yah. It’s their job. Further, it makes financial (cost) sense as opposed to having others do it and in any case isn’t a sale closed, when payment is received? Why should someone else do it and