Archive for Author: lmye-admin

Make it a marriage not a fling

Information is no longer a single lane, from seller to buyer. It is now a dual carriage way and the buyer’s side has eight lanes (and growing) while the seller’s is still one. Make it a marriage not a fling. “Make a customer not a sale”. I stumbled upon this quote and found that the

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Front office staff can boost sales and grow their careers

Selling is giving a service. And service is given by any one. The extra sale is merely a by-product of this; so is accelerating your profile to 3D status. Far too many sales are lost by front line staff. They are lost largely because of a poor attitude and sometimes lack of capacity. Consider these

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Why enterprises should tap the high potential in hawking

Seeing as life gives us lemons in the name of incessant traffic, instead of complaining, why not break out the tequila and salt by constructively tapping into hawking? Hawking must be the most effective sales distribution system we have in Kenya, if not Africa. Yet, its full potential is yet to be tapped. If anything,

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Does the education system make the A grade?

Education must be embraced for empowerment, not examination. The certificate, won’t work for you, if you don’t. Employers hire on based on knowledge and skills, yet fire based on attitudes The tragedy of the education system, is that it has been reduced to be for examination and therefore employment. Schools, parents, employers, teachers, students, and

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ASK show must reclaim glory as Kenya’s premier exhibition

The ‘analog’ way of selling the Show (Fair?), must get ‘digital’. Mercifully, the current strategic plan addresses this concern. Therefore, it can only be hoped that the lost glory will be reclaimed by the Society and not a commercial entity. So I attended the ASK Show, sorry, Agricultural Society of Kenya Show, sorry, Nairobi International

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Reasons why many salespeople are not growing in the profession

Globally, even with rapidly changing technology replacing many jobs, the one profession that is still growing is sales. Paradoxically, the sales person isn’t. Why do most sales people fail? Most salespeople fall on the wayside and many grow into inefficiency. This is the tragedy of the sales profession. A worrying number of experienced salespeople aren’t.

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How to maximize returns from your exhibition stand

Sell experience at exhibition stands to capture the imagination and maximize returns Your grand stand at the exhibition is not meant for grand standing. Exhibition stands are an investment from which a return is expected. Tragically, many institutions short change themselves by assuming that the stand is an extension of their shop floor or branch

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Gossiping about competitors will tarnish your credibility

Gossip sells. Possibly this is the reason why some sellers assume it’ll work for them. What they forget is that gossip sells in ‘hiding’ and where there is no ownership-not out in the open. Pitching to a buyer by rubbishing another is counterproductive. If we cut to the chase, it’s basic gossip. It manifests itself

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When budgets run thin, think like a start-up business and grow your career

Defaulting into start-up mode when required to, is not something you do for the company, but for yourself. Businesses evolve. Sometimes they go through a rough patch and the angry CEO blatantly exposes the thorns and not the roses. “The industry is going through a difficult time. And, as you can see, if this downward

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3 lessons in selling from matatu crew

3 lessons in selling from matatu!? You must think I’ve lost it, huh? What lessons can one possibly learn from the manic matatu crew?! Well, here’s three. 1: There is always a way Somehow, the matatu driver will always find a way forward. He will overlap, use the wrong lane to get on to another

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