Those in opposition strongholds are the ones who’ve sworn never to buy from you. Campaigns are in the air. Election Day draws nigh. Today, we buy what has been on sale for the better part of this year – promises of a better tomorrow. Yes, the election period is characteristic of a buyer (voter)-seller (politician)
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Instead of telling your buyer that he’s wrong, help him come to a different conclusion of his own accord. What separates a stellar seller from an average one is the number and quality of responses they have to objections. Objections are statements made by buyers as a way to say, “I want to buy but
The hawker’s profiling may not be an exact science but neither is yours-you just have a higher chance of hitting the mark than he does. The profiling that goes on in traffic is just brutal. Watu wa gari kubwa wanauziwa property magazines n ish! Sisi wa magari madogo ni ndizi, jumper cables na alphabet charts.
The financial landscape fundamentally shifted with M-Pesa. Suddenly, we had options and wanted more. Banks were no longer in the charge of the selling environment. You are not much different… You are not in charge of the selling environment. Still, this does not exempt you from being in charge of the sale. Confused? Let’s illustrate
Know your product intimately. However, the more intimate your product knowledge, the less you should share when selling. The knowledge is to be used on a need-to-know basis, to use espionage parlance. It doesn’t matter the type of gun you have so much as your ability to use it. This statement was made by a
Close Faster, Simplify the Sale. The buyer isn’t asking to get the nuts and bolts of the situation. All he needs is assurance and confidence. Assurance that the problem can be resolved and confidence that you can do it. Many times all the buyer wants to make a decision to buy is an appreciation of
It’s like the ego driven man who chest thumps himself to fellow men as to the plot of land he identified and bought, yet in truth, his wife is the one who gently and wisely nudged him in that direction. The power of subtle persuasion in selling is, unfortunately, underestimated. That you must be persistent
Sellers want instant jabs for their regular professional malaise. So, inspire sellers with simple processes Salespeople hate complicated things. The field is complicated enough. They focus on only what they need to know to sell. When explaining remuneration for instance, don’t try to be clever about it. Simple specifics are what they wants to hear-
Possibly born of its mother hen culture, Unclaimed Financial Assets Authority UFAA claims process, could inadvertently be impeding the reunification of assets with their owner. Kenyans reluctant to go for Shs 8.73 billion unclaimed assets, says Unclaimed Financial Assets Authority (UFAA). So reported the Business Daily. The Chief Executive of UFAA, Kellen Kariuki, to show
So profound is this that a client of mine who sells pesticides tells me that one of their products is more expensive and bulkier than the competitor’s and yet farmers prefer it “Mimi nilivotia Sonko, kwa vile Kidero ametusotesha sana. Na hope Sonko atatulipa mshahara on time kwa vile Kidero alikuwa anakaa sana bila kutulipa.”
Clayton Christensen, Githeri man Chiloba 2017 elections, Jobs to be done theory in selling, Why do customers buy?