“What are you competing on? And what do you pitch?” To the former, the average sales person is clueless; possibly because he was never told, but much more likely because he has resigned to sales resistance. Which is why, to the latter question, assuming he’s honest enough, he’ll say, “Price.” More accurately, he’ll lament thus:
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How to handle objections in sales in an indispensable skill to successful selling. Seeing it as rejection, others call it converting a no to a yes. An objection is a statement made by a prospective buyer (prospect) that casts aspersions about your product or service; it could be a cry for more information, or it
Limited by ethics or not, whichever tactic the seller deploys requires that he insert himself in the buyer’s business. To begin with, looking at marketing purely as giveaways or advertising is limiting, even idle. Usually, sellers compete on one or a combination of what are called marketing P’s. That is, product quantity or quality, price
Caused by you or another seller, deliberately or not, it doesn’t matter. Handle historical injustices by owning them Historical injustice is a past moral wrong committed by people, now dead, that has a lasting impact on the well-being of people in present day. In Kenya, we are more familiar with the term in relation to
Here’s one more tip on, “Give us a discount”. Confidently ask the buyer, “Why?” Here’s three quick practical tips that can accelerate your sales. Tip one: Discount doesn’t have a currency attached to it. Quit attaching one when negotiating. The average seller dreads the words, “Give us a discount.” In fact, some businesses have even
This way, he has you top on his mind which incidentally, he doesn’t. His focus is on his job, not yours. Time management is a huge challenge for most sellers. Interestingly, they doesn’t see it that way but instead lament that, “I have too much to do.” And it’s easy to see why. Most sellers
Guide to a close with assurance. “Kujaribu ni bure” (Try it on for free); and being human, the lady might say, “Thanks, but I’m not buying”. The inexperienced seller will be sold on this and say, “Hata kesho ni siku”. Not the experienced one… If you don’t close the buyer on why he should, he’ll
If only we lived in a utopia (Sigh!)-selling would be so much easier, yes? If we lived in an ideal world, selling would be a pure science. In an ideal world, buyers would deliberately involve sellers in crafting spec for say, a tender, ahead of advertising it. That way, sellers would accurately resolve the buyer’s
Sellers want instant jabs for their regular professional malaise. So, inspire sellers with simple processes Salespeople hate complicated things. The field is complicated enough. They focus on only what they need to know to sell. When explaining remuneration for instance, don’t try to be clever about it. Simple specifics are what they wants to hear-
Demonstration makes presentation easier for the seller. Equally, the more the buyer’s senses the demonstration interacts with, the higher the chances of making the sale, as the connection created is magnetic. (That’s why fries are so addictive.) A demonstration is not the sale. It’s merely a presentation. An effective one I’ll admit, but a presentation
Demos, Effective presentations, Selling to the Senses
Demonstrations (Demos), Features vs Benefits, Objections, Pitching/Presenting