Archive for Category: B2B sales process

How users can undermine your sale—and what you can do about it

“How does this sound to the people who will use it daily?” should form part of your pitching ammunition. Users can undermine your sale. So, be careful how you pitch to them – especially lay staff. This isn’t so much about dropping your pride and selling to the ‘’irrelevant’ too, but about naivete. When management

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Be intentional with the next steps stage in B2B selling

Always have a next steps step in B2B selling. The best B2B sales process or selling strategy is one that is deliberate with an activity to keep the sale going. Besides ensuring continuity of the sale, it shows the seller’s stamina for the long haul post sale. B2B sales process description First off, a working

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