Archive for Author: LMYE Writer

Re sales reports, numbers don’t lie sales people do.

Numbers don’t lie. Sales people do. Numbers don’t lie, trust them. Sales people lie, let them. Numbers don’t lie, trust and manage sales people through them. Sales people lie; let them; they’ll hang themselves when the rope is long enough. Today’s post is for those in sales leadership. Why do sales people lie? First off,

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Don’t sell. Help customers make purchase decisions

Here are 3 reasons why it is important to help customers make purchase decisions. The word selling is ‘dirty’ Unfortunately, selling connotes negative, even fearful images in the mind of the prospective buyer (prospect). Actually, even the statement, “We will transfer you to sales” or “We will introduce targets in your job description” fires images

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Why it is important to measure sales performance

If you don’t measure it, it won’t happen. If you don’t measure sales performance, it won’t happen. And if you don’t measure process, choosing to measure results instead, good luck! Measuring process is King, measuring results is vanity. Believe it or not there are institutions that don’t measure sales processes. They measure results. Even I

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Take risks to succeed as a salesperson

Salespeople take risks. Scratch that. Successful sales people take risks. Mediocre ones colour within the lines. And their (mediocre) results show it. If you are recruiting for a sales person, capacity to take risks should be high on your checklist. If you are recruiting compliance officers, then acting in accordance with set rules it is.

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Sales problems marketing gets blamed for

“But we’ve never heard of you, customers keep saying. We could sell more if only Marketing did their job.” Not an uncommon accusation from sales people. Today, I’d like us to look at some sales problems marketing gets blamed for-unfairly. In fact, some problems are simply objections that need handling. They don’t know about us

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Align your product service mix with customers

To what extent does the product service mix, or service product, mix affect your selling? You see, your product attracts your prospect, but your service retains your customer. A majority of products carry with them an element of service but in varied degrees. The hospitality industry, for instance, has a heavy dose of both. Take

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To prospect efficiently, ask for referrals

Ask for sales referrals. Prospects don’t volunteer them unsolicited. A sales referral is perhaps the most powerful weapon in a sales person’s arsenal. A sales referral happens when an existing customer or prospect gives the name (that is, refers) of another potential buyer, to the sales person. This means that asking for referrals is a

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