Archive for Tag: Disruption in banks

HomeSales ArticlesDisruption in banks
Posted on October 31, 2016
/ John Kageche

Disrupted banks media and customer benefits

Disrupted banks, media, and businesses have to sell to customer benefits not the businesses features. This calls, not for a transformation, but evolution of business. After all, “Innovation is not just another app”, so Prof. Patrick Njoroge, CBK Governor, reminded banks To begin with, customers don’t buy the features of your product. Customers buy the

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Attitude, Features vs Benefits, Internet, Technology

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