Archive for Tag: How to Sell Convenience

HomeSales ArticlesHow to Sell Convenience
Posted on March 25, 2015
/ John Kageche

Avoid using the word ‘convenient’ while selling

Avoid using the word ‘convenient’ when selling. Let it come from the buyer. Strive instead to get the buyer to vividly visualize how your product solves his problem. The word ‘convenient’ when selling is anything but. The same goes for terms like risk transfer and peace of mind best left on a brochure. Using the

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Communication breakdown, Education, Power of Words

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