Archive for Tag: How to Educate Customers

Avoid using the word ‘convenient’ while selling

Avoid using the word ‘convenient’ when selling. Let it come from the buyer. Strive instead to get the buyer to vividly visualize how your product solves his problem. The word ‘convenient’ when selling is anything but. The same goes for terms like risk transfer and peace of mind best left on a brochure. Using the

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.