Use giveaways wisely to boost your sales, not shoot them down. To facilitate, not frustrate your sale. Now then. Giveaways or freebies include marketing merchandise (brochures or pens, for instance). Or, demonstrations (Sampling a new food or soap, for instance). Or free use of a product or service (use of a room at a hotel
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How do you market yourself if you are a sales person? Do you even market yourself? Have you even thought that you need to? If your answer is (likely) no, then you are in good company. Most sales people don’t think of that. They assume marketing is for ‘the company’ to do not them. It
To what extent does the product service mix, or service product, mix affect your selling? You see, your product attracts your prospect, but your service retains your customer. A majority of products carry with them an element of service but in varied degrees. The hospitality industry, for instance, has a heavy dose of both. Take
When calendars were still in vogue, the more desks and walls that had them, the more the client knew his investment in free advertising had paid off. Yes, it’s not a gift he is giving you-it’s adverting material he is distributing through you. There is no such thing as a free lunch. Clients and employers