Not having a sales business case is careless investing; in fact it’s not even investing, it’s gambling. “Why should we have a tent there? What’s the business case for it?” The seller is irritated. He curses silently beneath his breath. ‘Argh! What’s this business case nonsense? If they don’t want a tent there and the
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The ‘analog’ way of selling the Show (Fair?), must get ‘digital’. Mercifully, the current strategic plan addresses this concern. Therefore, it can only be hoped that the lost glory will be reclaimed by the Society and not a commercial entity. So I attended the ASK Show, sorry, Agricultural Society of Kenya Show, sorry, Nairobi International
ASK Show is dead, Is there hope for ASK Show, Nairobi International Trade Fair is ASK Show renamed, Nairobi International Trade Fair- a case of ineffective rebranding
Sell experience at exhibition stands to capture the imagination and maximize returns Your grand stand at the exhibition is not meant for grand standing. Exhibition stands are an investment from which a return is expected. Tragically, many institutions short change themselves by assuming that the stand is an extension of their shop floor or branch
During the Housing Expo held at KICC, Nairobi, which ran for four days, it dawned on me that exhibition stands are only as good as the people manning them. Elaborate exhibition stand designs were on display. Choice material was there for gawking. Branding was at its peak. And a kaleidoscope of colours was evident. Inside