Jimi Wanjigi is pitching a car to frustrated Kenyans still asking for a faster horse. His message isn’t about tinkering with the system; it’s about disrupting it. Could he and his Safina Party be to Kenya’s politics what Uber...
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“How does this sound to the people who will use it daily?” should form part of your pitching ammunition. Users can undermine your sale. So, be careful how you pitch to them – especially lay staff. This isn’t so...
B2B negotiations are complex. The more if you’re selling high ticket items like software (say a core banking system) or industrial fuel. For this reason, business owners should arm their salespeople adequately. Across the 7Ps as we shared, yes,...
“Test your ideas in the field, not in your head.” This is the mantra salespeople—and by extension, potential business owners—must tattoo on their minds. You don’t have a monopoly on ideas. Customers reward the sales person they connect with...
Dear Business Owner, some problems in sales get blamed on marketing—and some problems in marketing get blamed on sales. Few internal battles drain more energy, money, and morale as much as the sales and marketing conflict. Here are 3...
A comfortable salesperson is a dangerous thing—dangerous to the business, to their own growth, and to the team’s overall productivity. Motivating him doesn’t work-scaring him does. Comfort is dangerous to selling. Your ‘pep talks’, contests, trainings, even repeated “Believe...