Archive for Tag: The customer isn’t always right

HomeSales ArticlesThe customer isn’t always right
Posted on October 31, 2017
/ John Kageche

Avoid confrontation with buyers by treating their problem, not symptom

Contrary to popular belief, buyers don’t know what they want. A bull fight is representative of a misguided seller- buyer relationship. The two lock horns, each digging into his heels, a relationship is broken and future sales lost. This usually occurs when the buyer is experiencing the product; sadly, at this point, the purchase has

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Buyer behaviour, Listening

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