Archive for Tag: How to get the buyer’s attention

HomeSales ArticlesHow to get the buyer’s attention
Posted on September 6, 2016
/ John Kageche

To get his attention, make the opening about buyer

Make opening about the buyer. Include these three qualities: brevity, succinctness, and being gripping. Remember the objective is to engage… “Boss. Hiyo wiper yako ikipiga, itaharibu kioo” Told to me by a hawker, this is the most gripping opening of any sale I’ve heard. In only seven words he had my full attention. He did

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Buyer behaviour, Features vs Benefits, Pitching/Presenting

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