Archive for Tag: How do I show the differences and similarities between my products?

HomeSales ArticlesHow do I show the differences and similarities between my products?
Posted on February 16, 2017
/ John Kageche

For successful selling, compare and contrast your product

She had been attracted to both phones but wants help in deciding why she should take one over the other, and the seller’s inability to demonstrate similarities and differences between the two is not helping. Flashback! Remember exam questions in school which would start with “compare and contrast…”? Well, we are back at the two:

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Buyer behaviour, Communication breakdown, Pitching/Presenting

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