Archive for Tag: #convenienceofconsumerpurchasing

Why customer convenience in sales always beats product availability

Kyalo runs a mini vegetable market outside one of the gated communities in Nairobi —a living example of customer convenience in sales at work. In truth, it is not even a formal shop — just a makeshift stand leaning against the perimeter wall of one estate. Yet from that simple setup, he serves an expansive

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.