There’s an ongoing generational tension in the workplace—and it is quietly eroding sales performance. It’s not about budgets, targets, or markets—it’s about how we sell. The friction between digital natives and digital immigrants is no longer a soft-skills sideshow; it is directly impacting sales cycle velocity, pipeline health, and closing rates. The hidden cost of
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“We see you have your company account with us and are calling to ask you to open a personal account too.” (Pregnant pause awaiting a Yes’) Meanwhile, the customer (a director of the company) is wondering, “Why? Why should I open a personal account with you?” And this is what I want to look at
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Dear Business Owner, does your after-sales service bolster or butcher your selling efforts? I’m assuming here you have an after sales service. And if you don’t, keep reading. And if you do, is your after sales service as effective as your sales service? Or, do your customers suddenly become children of a lesser god once they’ve bought?
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