Archive for Tag: #whatisitcalledwhenyouselltoexistingxuatomers

Selling to existing customers: lessons from opportunities banks miss

“We see you have your company account with us and are calling to ask you to open a personal account too.” (Pregnant pause awaiting a Yes’) Meanwhile, the customer (a director of the company) is wondering, “Why? Why should I open a personal account with you?” And this is what I want to look at

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