Party with purpose. Celebrate. This is the fourth activity you should engage in for successful selling in December. Closing, collecting and confirming may define your December’s productivity, but celebration shapes its spirit. This is the month to nurture relationships that will fuel your sales pipeline in the new year. You can do this by appreciating your clients and advocates, celebrating your team, and engaging virtually. Let’s look at each. Here’s how you can turn celebration into a strategic activity that benefits your sales efforts far beyond the festive season.
Appreciating your clients and advocates
December has the highest number of public holidays. Some say it’s one long holiday. December is seen as a month of celebrations. So, celebrate. Starting with your customers and especially your advocates. Those that advocate for you purely of their volition. They celebrate you to others just because they believe in you. “Hello. I was referred to you by Juma from LMYE. He spoke very highly of you. We are looking for….” You are pleasantly surprised. This is the second time in as many months Juma’s referred you. Like the effective sales person you are you have reached out on both occasions to say, “Thank You.”
This December, go one step further. Party with purpose.
Taking time to appreciate your clients solidifies relationships and ensures they think of you first when making decisions in the future. For your customers you can send generic corporate cards but for your advocates surprise them. They are a handful and not necessarily your customers. So, send a handwritten “Thank you for your support” note along with a gift, say, a branded (in their name) power bank. Your clients, partners, and advocates are the reason for your success. Unlike your customers, however, advocates, typically do not expect any gift from you They just like and believe in you. December offers a unique opportunity to recognize their contributions and build goodwill that lasts well into the next year.
Involve, celebrate and motivate your (sales and support) team
Your internal team is the engine of your success. Sales teams, customer service representatives, and support staff are integral to achieving your targets. They also deserve recognition. From the sales person and business owner. Celebrating their efforts doesn’t just boost morale—it increases loyalty and inspires better performance in the coming year. Here’s how to break the stalemate with “slow” back office. In addition to this, celebrate and motivate your sales team. There’s the standard end-of-year party or (close early for) lunch to allow employees to relax, bond, and celebrate their achievements together. As the effective sales manager you are, host an awards ceremony recognizing top performers in categories like “Highest Closer” or “Best Team Player,” or “Customer Favourite.”
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You can also take the opportunity of visioning for the next year. Use December, the lunch, to gather feedback and align on shared goals for the upcoming year. For example, a you might host a team brainstorming session to identify priorities and challenges for 2024. Sales teams in FMCG institutions formalize this in the shape of Sales Summits or Kick Offs. Another thing you can do is personalized tokens of appreciation. A handwritten note from leadership, along with a gift card or small token like a bar of chocolate or shopping voucher, can go a long way in making employees feel valued. A motivated team enters the new year with enthusiasm, ready to take on new challenges and deliver exceptional results for you and more importantly customers.
When you frame these activities as a chance to party with purpose, you transform them from mere celebrations into opportunities to inspire and strengthen your workforce.
Engage Virtually
In today’s digital world, celebrations don’t always require physical presence. Virtual engagement can be just as impactful and often more convenient for busy clients. A rapidly growing number of tools (like Canva) online enable you to do this with professional standard. If not that, take it from your phone Today, that is even seen as more genuine. So go ahead. Make a holiday video message. Record a short, personalized video message thanking your clients for their partnership. Keep it heartfelt and sincere, focusing on how their support has contributed to your success.
Alternatively, create a Year-in-Review Newsletter: Create a visually appealing email newsletter summarizing the milestones you’ve achieved with your clients’ support. Highlight key statistics, such as, “Over 10,000 units sold thanks to your loyalty,” and include a sneak peek of what’s coming in the new year.
Virtual celebrations are cost-effective and allow you to reach a broader audience while still maintaining a personal touch.
By choosing to party with purpose, you turn celebrations into strategic actions that position your business as a trusted ally in your partners’ success.
Party with purpose: celebration as strategy
December is not just a month to close sales and collect payments; it’s also the perfect time to celebrate and nurture the relationships that keep your business thriving. In the sales world, success isn’t just about transactions—it’s about trust, loyalty, and connections. Celebration is your opportunity to express gratitude, deepen client relationships, and create a foundation for long-term collaboration.
This December, as you party with others, don’t forget to party with purpose. As December ticks away, how will you turn celebration into a catalyst for your next sales success?
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