Archive for Tag: McKinsey & Company on culture change

HomeSales ArticlesMcKinsey & Company on culture change
Posted on July 18, 2016
/ John Kageche

Why you should embrace selling even if you are not a salesperson

No buyer is concerned with your product or service (yes, you too have one you are selling). Your buyers (yes, you have those too) are only interested in what your service or product can do for THEM. How will it benefit THEM? So, embrace selling even if you are not a salesperson Embrace selling even

, ,

Buyer behaviour, Features vs Benefits, Organizational Culture

Read More
Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.