Archive for Tag: #marketingexpensiveproducts

Products don’t sell. Sales people do. Are you?

Products don’t sell, sales people do. Services don’t sell, customer needs do. Products and services don’t sell; salespeople that address customer needs do. If a customer you’ve never hosted before calls your hotel asking to make and pay for a reservation, it’s not that they like your hotel; nor is it that they don’t have

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Stay ahead in a rapidly changing world with Lend Me Your Ears. It’s Free! Most sales newsletters offer tips on “What” to do. But, rarely do they provide insight on exactly “How” to do it. Without the “How” newsletters are a waste of time.