Archive for Tag: How to differentiate features and benefits

HomeSales ArticlesHow to differentiate features and benefits
Posted on May 10, 2017
/ John Kageche

For a successful sale tell what the product can do, not what it is

In other words, the seller tweaked what the product can do for buyers, commensurate to who the buyer was. Don’t tell them what you made. Tell them what it can do. For them. I recently read this somewhere and its explicitness inspires today’s post as it captures the essence of successful selling. Entrepreneurs should especially

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Education, Features vs Benefits

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