Price objections are rarely about money. They’re about doubt. The customer doubts you or doubts what you are saying – in that order. It’s much easier and face-saving to report that, “They say we are expensive,” than, “I was not confident enough,” or, “My uncertainty showed through my meandering presentation.” Effectively, that there was a
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How can you confidently believe in your product when it seems to fall short compared to the competition’s? Well, by noting the operational word in that concern: seems. Meaning, the key lies in shifting your perspective from perceived flaws. This article shows you how to address your product’s flaws. Why? Because, what you see as