Is Coronavirus a hoax? Fellow Kenyans, were we sold a bill of goods? This is the question we are asking. Is Coronavirus a hoax? Or, are we Divinely protected as Tanzanian President Pombe Magufuli has successfully convinced 60 million of his fellow Tanzanians? In May, I asked here, “Is shock of numbers gone in virus
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Product superiority is about managing perceptions through sales superiority. And perception, being amorphous, changes with time. “The salesperson who has the superior product has an easier time selling.” True or false? I get asked. It’s not as simplistic as that, I say. Think through this with me. News is news, yet the Daily Nation has
Branding is creating perception, People buy perceptions not products, Product Superiority is a Perception