“If youknowtheenemyandknowyourself, you need not fear the result of a hundred battles.” (The Art of War) It is not enough to know your product. To sell successfully you must also know your competitor’s product. The failure to do so will cost you sales. You will be stumped when thrown a curve ball. “But, (your competitor)
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As the progressive salesperson you are, where knowing your competition is concerned, you cannot afford to be flying blind. Have facts about rivals. In a session I had a while back, I was disturbed at how little the delegates knew of their competition. Their average sales experience was two years and yet they struggled to