Why it is important to know your competitor

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” (The Art of War) It is not enough to know your product. To sell successfully you must also know your competitor’s product. The failure to do so will cost you sales. You will be stumped when thrown a curve ball. “But, (your competitor)…

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Always have facts about rivals when engaging customer

e As the progressive salesperson you are, where knowing your competition is concerned, you cannot afford to be flying blind. In a session I had a while back, I was disturbed at how little the delegates knew of their competition. Their average sales experience was two years and yet they struggled to complete the competitor…

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